The K-pop girl group members and Levi’s global brand ambassadors are experts at giving every trend, from balletcore to blokette, their own special touch of va-va-voom
Korean girl band, and Levi’s global ambassadors, NewJeans showed off their individual styles as faces of the denim brand’s 2023 autumn-winter campaign earlier this week, with each member rocking a customised pair of Levi’s signature 501 style jeans to showcase their individuality.
Denim isn’t the only look the group can rock though. In the music videos for songs such as ETA, Super Shy and Cool With You see the five members—Hanni, Minji, Haerin, Danielle and Hyein—serving up a plethora of concept-driven looks that give a nod to trends, while still staying true to their signature Gen Z aesthetics.
Here we look at five styles, from ’90s blokette to Powerpuff Girl, that NewJeans is serving.
Read more: NewJeans’s ‘Get Up’ and ‘Cool With You’ music videos star Tony Leung and Jung Hoyeon
1. ‘The Powerpuff Girls’ vibe
To celebrate The Powerpuff Girls’ 25th anniversary, the girl band did a fun collab with the animated TV series franchise in the music video for their eponymous single New Jeans, which shows the girls transforming into tiny animated characters and having adventures before returning to their human selves. Full of playful energy, the video depicts each member in outifts that are colour-coordinated with their animated counterparts. What makes the looks even more interesting is how they are a blend of high-end and street style, by mixing cool-girl brands such as Area, Chopova Lowena, Blumarine and Chet Lo with accessories from luxury brands like Jean Paul Gaultier.
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