Cover Sir Paul Smith believes in the importance of designing real clothes for real people (Photo: Tatler Hong Kong/Jake S. Thomas)

Sir Paul Smith sat down with Tatler during his first visit to Hong Kong in five years to discuss his latest collaboration with emerging fashion brand Commission, mentoring upcoming designers and more

Playful and expressive, Sir Paul Smith’s design philosophy requires no further elaboration. The designer has long nurtured emerging fashion creatives, and in recent years has done so in a more formal way.

In 2020, he established Paul Smith’s Foundation, an organisation set up to offer advice to those in creative industries and provide long-term mentorships to young designers striving to build sustainable business models. These mentorships have given birth to collaborations under the name “&PaulSmith”, fostering not only creative exchange but also a shared focus on craftsmanship and culture.

Smith set out to support one designer each year for the programme, and worked closely with institutions such as the British Fashion Council to identify emerging talents. This year, he also joined forces with The Council
of Fashion Designers of America (CFDA), which provided a shortlist of emerging American fashion designers to collaborate with, and he landed on rising US brand Commission.

Following the recent release of Commission &PaulSmith, Smith shared with Tatler the delight he feels when collaborating with young designers, emphasises the importance of ongoing mentorship, and explains why the art of tailoring remains as relevant as ever.

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What was it about Commission that prompted you to collaborate on the latest &PaulSmith collection?
They design real clothes that are highly wearable. The work from other candidates is amazing but a bit overdesigned for me. Paul Smith’s designs are all about wearability, and that’s probably why we’ve had such longevity.

You know, [the clothes] arrive in a box, you open the box on a rainy Tuesday somewhere in the world, put them on a hanger and people enjoy wearing them. [Commission] is a young brand based in New York, founded by Dylan Cao from Vietnam and Jin Kay from Korea, who draw inspiration from their parents’ wardrobes, which adds an intriguing element to their designs.

How did you bring together the signature styles from both brands?
[Cao and Kay] had access to the 4,000 archive designs we have in our office and eventually selected the ones that resonated with them. We gave them the freedom to interpret those designs.

Interestingly, my father was an amateur photographer, and he captured what we refer to as “caught moments”, when people were captured in between movements. [The Commission designers] truly embraced this idea, and it became the concept of the campaign as well.

This is the second &PaulSmith collection and your first collaboration with the Council of Fashion Designers of America, aimed at identifying young talents with potential. What motivates you to do this work?
I have hosted speeches and talks in universities across many countries, and I’m still surprised that a lot of young designers have no idea of what the fashion industry is about. They often come to me saying, “I want to do a fashion show.” When I ask, “Have you got any place to make the clothes? Have you got any money? Have you got any organisation?”, the answers I get are often “No”.

The fashion industry needs a lot of demystifying, and [someone needs] to guide the young talents through from the very basics, including finance and organisation. Through Paul Smith’s Foundation, in addition to financial grants and support, we prioritise mentorship. The chosen designer will also gain access to our insights and knowledge.

How important are sustainability and diversity at Paul Smith?
During the early days of my brand, sustainability and diversity were not frequently discussed topics. But quite naturally they became our focus: from our very first fashion show, we always had models from different parts of the world.

Linda Evangelista walked down the runway wearing a Paul Smith’s men suit; in January 2022, our fabrics achieved Gots [Global Organic Textile Standard] certification [a worldwide textile processing standard for organic fibres, supported by independent certification of the entire textile supply chain]; and all our UK factories use renewable energy.

There has been a recent shift at your brand towards highlighting tailoring brilliance as the central point of communication. What is the intention behind this approach?
I believe it applies to everything in life. To be an artist, one must study history before developing one’s own style and approach. In order to break the rules, it is essential to first understand them. In my case, I studied the making of military uniforms, observing how they pull the shoulder line backward to enhance the presence of the upper body and ensure a straight and tall appearance, with a single inseam for the trousers.

By comprehending the purpose behind each seam and detail, you can then experiment and play with them. Ultimately, the clothes should complement the wearer, rather than the other way around.

In a world where casual dressing is increasingly acceptable for a variety of occasions, what do you perceive as being the value of tailoring?
The pandemic has certainly changed many mentalities in favour of a more comfortable style, but the need for well-made clothes remains. That is why we have also evolved our designs significantly.

People still appreciate a four-button suit or a work jacket made with tailoring fabric. It’s designed like a work jacket but made in a different way. [This is especially true of] young creatives that want to look interesting or cool when attending meetings with big advertising agencies, but retain beautiful quality in what they wear.

There may be different shapes and forms that communicate creativity, but we all still crave well-made things that make us look great.

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