Musician and Tatler Hong Kong March 2023 cover star Pharrell Williams is coming back to Hong Kong next month. As Louis Vuitton’s menswear creative director, he is bringing the brand’s pre-fall menswear collection 2024 fashion show to the city on November 30. According to the press release, the brand will announce the venue soon.

This marks the first time that Louis Vuitton is showcasing its pre-fall menswear collection on the runway, as well as the first time the maison is hosting a fashion show in Hong Kong. For Williams, it’s the second collection that he has designed for Louis Vuitton since he took on the role of the brand’s menswear creative director in February 2023—his previous collection, the men’s spring-summer 2024 collection at Paris Fashion Week in June had garnered praise from the fashion world and saw attendance by A-listers such as Beyoncé, Jay-Z, Zendaya and Kim Kardashian.