The former Celine designer is now on Instagram too
Phoebe Philo’s comeback is finally happening. The former Celine designer has announced that her eponymous brand will launch in September 2023. She also shared that her first collection will be revealed and available on the brand’s website, phoebephilo.com.
Perhaps what’s even more exciting is that Philo has launched her first Instagram account, @phoebephilo. The British designer is famously private and prefers to remain out of the spotlight, even at the peak of her cult success at Celine (then Céline). In an interview with Evening Standard, Philo said: “The chicest thing is when you don’t exist on Google. God, I would love to be that person!”
Of course, Philo’s Instagram account may simply be used to represent her fashion brand, not share snaps of her personal life. That will still be more than enough for Philo’s devoted followers, also known as Philophiles, who have been waiting for her comeback since she left Celine in 2017.
Read more: Phoebe Philo: 10 of her most memorable fashion moments at Celine
In 2021, it was announced that Philo would take the helm of her namesake fashion label under luxury conglomerate LVMH, which also owns Dior and Louis Vuitton. At the time, Philo shared in a brief statement: “Being in my studio and making once again has been both exciting and incredibly fulfilling. I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”
Speaking to WWD, Philo also revealed that her fashion brand would offer clothes and accessories that are “rooted in exceptional quality and design”, seemingly mirroring her minimalist, modern and thoughtful designs at Céline.
On Instagram, Philo has also unveiled her brand logo—in a serif font, much like the recent rebranding of Burberry by her protégé Daniel Lee. In her first post, she also shares that the fashion brand will be “opening for registration in July 2023”.