Michael Kors' newest flagship features chic design elements that perfectly complement the label's sophisticated aesthetic
Michael Kors focus
Michael Kors has opened the doors to its highly anticipated Elements flagship store. Spanning two floors and covering 2,500 square feet, the store’s chic design is an embodiment of the brand’s simple yet sophisticated aesthetic, right down to the finest details.
“Hong Kong is one of the world’s great fashion cities – it’s fast, it’s international and it’s glamorous,” says Michael Kors. “I’m thrilled to be opening a beautiful new flagship that offers our customers the full world of Michael Kors, including our exciting and fast-growing menswear line.”
To celebrate this exciting milestone, Michael Kors hosted an intimate cocktail party on October 26 with some of the city's VIPs and celebrities, including Sammi Cheng, Nancy Wu, Louis Koo, Jennifer Tse, Simon Yam and his wife Qiqi. Artistic photographs taken by Gen.T lister Sean Lee-Davies of the label's new Bancroft handbag were showcased at the glamorous event. The photographic exhibition, which brings together Michael Kors and Hong Kong's unmistakable contemporary chic style, will be on view until November 5.
Any true fashionista knows that it’s all about making an entrance, and shoppers at the new Michael Kors flagship are welcomed by a shimmering façade lit by luminous screens made of light-reflective facets inspired by the designers’ affinity for metallics.
The store’s interior features dark wood floors with accents of limestone, shelves of brushed stainless steel, Venetian wallpaper and Calcutta marble fixtures. A soft, muted palette of soft browns and greys, mixed with warm woods, textural finishes and luxe materials, perfectly reflects the label’s refined jet-set sensibility.
Every category of Michael Kors product will be carried at the Elements flagship. The ground floor is home to a curated display of women’s accessories and ready-to-wear pieces from Michael Kors Collection and MICHAEL Michael Kors. This includes handbags and small leather goods, footwear, watches, jewellery, eyewear and a selection of fragrances.
The second floor is dedicated to the label’s increasingly popular menswear line, with pieces displayed on custom-built, blackened and polished stainless steel fixtures with grey smoked mirrors and grey marble display cases.
For a chance to win a Michael Kors Bancroft handbag, visit the Michael Kors flagship store at Elements before November 5. Find out more on michaelkors.com