Skip to content
Fashion A Gentleman's Guide to Hong Kong: Where to Shop Sherlock's Style

A Gentleman's Guide to Hong Kong: Where to Shop Sherlock's Style

A Gentleman's Guide to Hong Kong: Where to Shop Sherlock's Style
By Jessie Ho
January 10, 2017
Your comprehensive guide to Hong Kong men's shopping to look like the modern day Sherlock


Benedict Cumberbatch as Sherlock Holmes | Photo courtesy of BBC

Everyone’s favourite (self-declared) high-functioning sociopath-cum-consulting detective is back on the small screen in 2017 — on January 1, BBC’s Sherlock returned for its fourth season. It’s been a long time coming,  and fans are hungry for more of the gripping crime drama.

 For the uninitiated, the premise of the show is as follows: Sherlock Holmes, played by a very compelling Benedict Cumberbatch, uses exceptional intellect, logical reasoning and bold skills of deduction to solve crimes in modern-day London, assisted by John Watson (played by Martin Freeman). The series’ mind-twisting storyline takes major credit for its success, but the show has also received wide praise for the singular idiosyncrasies of its main character.

Sardonic and cold-hearted tendencies aside, Sherlock himself has also become somewhat of a British style icon since the inception of the show. The character’s traditional signatures of Inverness cape and deerstalker cap have since been replaced in this modern adaptation with wool overcoats, cashmere scarves and bespoke suits. The style speaks to a level of dapper charm that can be channeled into a Hong Konger gentleman's wardrobe.

Here, we decode the key points of Sherlock’s attire and point you to the right Hong Kong stores to get the look, should you want a slice of the iconic detective's wardrobe for yourself.

Structured Outerwear

Mark Gatiss as Mycroft Holmes (left), Benedict Cumberbatch as Sherlock Holmes | Photo courtesy of BBC

Sherlock’s style has become nearly synonymous to his outerwear — the wool tweed overcoat that he wears, collar popped, when tearing around London solving cases. The very coat in question is the Belstaff Milford coat, which is unfortunately, no longer available. However, there are many options for tailored outerwear in Hong Kong — all you need to mimic the look is a long, double-breasted coat. 

Get the Coat: The Armoury the armoury.jpg

Photo courtesy of The Armoury & Katherine Wong Design Studio

A veritable gentlemen’s club for the well-dressed, The Armoury has two stores in Hong Kong and has been offering dapper sartorial options since 2010, with a focus on quality craftsmanship and a carefully curated list of artisan partners. The owners aim to share their passion of classic menswear,  and you can't get anymore classic than a good coat. For a similar look, try on this navy peacoat for size.

The Armoury, 307 Pedder Building, 12 Pedder Street, Central, Hong Kong; tel: +852 2804 6991; email:

Get the Coat: Suit Supply Hongkong5-1440.jpg

Photo courtesy of Suit Supply 

Despite its name, Suit Supply has just as good a selection of outerwear as it does suits. Having recently opened its doors in Hong Kong, the flaship offers a myriad of options for the gentleman with discerning tastes, with a straightforward personal touch. You'll be spoiled for choice, but for a Sherlock-esque twist, take a look at this blue double-breasted coat

Suit Supply, Shop 3 G/F, New Henry House, 10 Ice House Street, Central, Hong Kong; tel: +85 25 8089488

A Perfectly-Tailored Suit p01nw794.jpg

Photo courtesy of BBC 

Any proper London gentleman would know to get his suits from Savile Row, a street historically famous for its traditional bespoke mens tailoring. In fact, Sherlock costume designer Sarah Arthur got the suits for Benedict Cumberbatch from Spencer Hart, a premium British brand with origins in the area. She once stated in an interview that as Sherlock himself would have likely had little to no interest in the frivolities of fashion, she chose a classic cut with a modern twist, that is, narrow-leg trousers with a slim-cut jacket. 

Get the Suit: Attire HouseIMG_8403 (1).jpg

Photo courtesy of Attire House 

The brainchild of Brandon Chau and Roger Chan, Attire House is a mecca of luxury men’s lifestyle. While they operate as a men's outfitter with every tailoring and grooming option available from head to toe, we're letting their suits take the spotlight. In addition to a curated selection of brands from all over the world, the store also host trunk shows to allow customers a personalised experience with world-class tailors and artisans. After all, suits and bespoke tailoring are all about the fit, regardless of if you have Benedict Cumberbatch's stature or not.  

Attire House, 29-30F, 8 Wyndham Street, Central, Hong Kong; tel: +852 2619 9007; email:

Get the Suit: Magnus & NovusMagnus+&+Novus+-+Store.jpeg

Photo courtesy of Magnus & Novus

With the bold claim to be "purveyors of investment requisites", Magnus & Novus garments are tailored and made to last.  Its bespoke tailoring offerings expand past business attire into weekend and leisure wear, and offers lifetime complimentary alterations in-house. So whether you're running around the city tracking down hardened criminals or getting on with your daily grind, these suits will allow you to do so in style. You really can never go wrong with a timeless suit.  

Magnus & Novus, 11/F Chuang's Tower, 30-32 Connaught Road Central, Central, Hong Kong; tel: +852 2157 3233

A Crisp Shirtp01n3lfp.jpg

Photo courtesy of BBC 

Classic and contemporary work best with Sherlock's style. With shirts, he is often seen in a deep purple colour — solemn but not boring, unique but not overly flamboyant. Sarah Arthur chose a slim-fitting cut for Benedict Cumberbatch to flatter his silhouette. No fuss, no frills for Sherlock, please — not when he has cases to solve.

Get the Shirt: Ascot Chang Ascot Chang_3.jpg

Photo courtesy of Ascot Chang 

Ascot Chang has been providing Hong Kong with bespoke tailoring since the 50's, and its meticulous shirt-making process  — from the handcut patterns to the quality fabric to the very sewing needles used — has established the business as a first-choice tailor for anyone looking for something that's built to last. With a focus on celebrating individuality, the options are highly-customisable,  allowing you to select everything from fabric to collar and cuff style to monogram thread. This level of attention to detail would no doubt make them an ideal choice for Sherlock—his abilities of deductive observation are nothing to scoff at. 

Ascot Chang, multiple locations; tel: +852 2364 4384; email:

Get the Shirt: Cuffs Cuffs+025_30.jpg

Photo courtesy of Cuffs

Cuffs has a thoroughly modern take on bespoke tailoring. Combining contemporary aesthetics with traditional tailoring practices, the store provides a new experience to creating menswear. The store boasts a Shirt Bar, where the process of shirt-making is broken down and the options laid out. With the philosophy of "designer style, custom fit", shirts from Cuffs are both well-fitting and stylish-looking, and most importantly, made according to your personal taste. 

Cuffs, 2/F, Yuen Yick Building, 27-29 Wellington Street, Central; tel: +852 2413 8098; email:

Smart Accessoriesp04m13ft.jpg

Photo courtesy of BBC 

Even a highly intelligent consulting detective of Sherlock's caliber needs to keep the chill at bay. A cashmere scarf knotted casually around the neck will do the trick. And while you may not need the gloves for Hong Kong winters, in other climates, leather is usually a safe and reliable bet. 

Get the Accessories: Tassels TASSELS_1.jpg

Photo courtesy of Tassels 

Of course, no well-meaning outfit is complete without the right shoes. Tassels, known as Hong Kong's best-kept secret for premium footwear, offers a wealth of shoe-related goods and services — including ready-to-wear collections by brands such as Alden and Rivolta, shoe restoration services, and exclusive made-to-order shoes by Edward Green and Bontoni. The obvious choice here is to go for a classic pair that will elongate the figure, and pair with the aforementioned slim-cut suit and overcoat for a true Sherlock feel. 

Tassels, Shop B64-65, Basement, The Landmark, Central, Hong Kong; tel: +852 2789 9911; email:

Get the Accessories: Monocle hong-kong-2-50bdd2007af29.jpg

Photo courtesy of Monocle

It's all in the details — as Monocle knows. While the hip retail outpost of the popular magazine publisher offers numerous lifestyle products to choose from, it's the cashmere scarves we've got our eyes on. Woven by Begg & Co's cashmere mill in Scotland, they complement any casual or formal look perfectly — versatile, like Sherlock himself. 

Monocle, 1-4 St Francis Yard, Wan Chai, Hong Kong; tel: +852 2804 2323


Fashion men's fashion Sherlock Benedict Cumberbatch Men's Style


In order to provide you with the best possible experience, this website uses cookies. For more information, please refer to our Privacy Policy.