Set against the art-lined halls of Capitoline Museum in Rome, Alessandro Michele's Cruise 2020 collection for Gucci celebrates the freedom of expression
Gucci Cruise collections have taken us to many historic Italian cities—with last year’s fire-lined runway in Arles and the year before in Florence at the Palatine gallery of the Palazzo Pitti. It was only a matter of time before Alessandro Michele returned to his hometown of Rome to host a Gucci show.
Guests from all over the world headed to the Italian couple a few days before the show to explore all the city had to offer. Show invitations were not traditionally sent to the hotels, but rather, show-goers would visit a library (Antica Libreria Cascianelli) to personally collect the invitations. These were meticulously hand-wrapped vintage books, with the brand’s name and show location stamped on the cover page.
Alessandro’s fascination for the old world knows no boundaries, which is perhaps why he selected the Capitoline Museums for the show venue. It is, after all, Rome’s oldest museum, with halls lined with marble statues and busts of ancient Gods and deities.
While Michele paid tribute to ancient Roman attire by topping tailored suits with toga-like draping and wrapped column-shaped silk dresses left sweeping the floor as the models sped down the museum halls, it was the notion of freedom and self-expression that struck a chord with the audience.
