HKTDC Focus
A quartet of Hong Kong’s hottest designers made their major league debut at London Fashion Week
Lighting up the stage at London Fashion Week is the stuff of designers’ dreams. Since the glamorous event kicked off in 1984, an incredible roll call of global talent, including John Galliano, Alexander McQueen and Stella McCartney, have debuted there, launching their careers and rocketing to international star status.
At the autumn/winter 2019 London Fashion Week, four of Hong Kong’s most creative designers—Cynthia Mak, Doris Kath Chan, Polly Ho and Yeung Chin—advanced their lofty ambitions with a showcase of the latest collections for their labels, respectively, DorisKath, House of V, Loom Loop and Yeung Chin.
The couture-loving quartet presented their collections at the Fashion Hong Kong Fashion Presentation & Cocktail Reception, as part of a series of international events in London, New York, Copenhagen, Tokyo and Shanghai organised by the Hong Kong Trade Development Council (HKTDC) to promote homegrown talent. This is the second year for the Fashion Hong Kong campaign to take the city’s brands to London Fashion Week.
See also: 10 London Fashion Week Highlights, According To Olivia Croucher Buckingham
Held at The College, the former home of Central Saint Martins, in London in February, the event attracted a flock of industry insiders. Fashion Hong Kong’s leading-edge presentation, which incorporated a cavalcade of art installations, music, drama and performance art, was one of Fashion Week’s most anticipated events, attracting more than 850 retail buyers, as well as press, influencers, celebrities, VIPs and style mavens.
Caroline Rush, CEO of the British Fashion Council, DJ Siobhan Bell, UK model Bee Beardsworth, and Izzy B Phillips from rock band Black Honey were among the industry heavyweights and celebrities adding to the sparkle, while international fashion media and local fashion influencers included the Business of Fashion and Women’s Wear Daily.
At the London presentation, Hong Kong’s fashion foursome took their rightful place on the international stage of creativity, with the designers showcasing their own unique looks while together highlighting the multifaceted and diverse talent of local designers.