A Closer Look At HKTDC's Fashion Hong Kong Campaign In New York
A new guard of Hong Kong talent has been bringing a breath of fresh air to the New York fashion scene over the past few years with the support of the Fashion Hong Kong initiative by Hong Kong Trade Development Council. Most recently, its showcase of fall/winter 2019 collections during New York Fashion Week presented up-and-coming Hong Kong brands Anveglosa by Annette Chan, Heaven Please+ by design duo Yi Chan and Lary Cheung, and 112 mountainyam by Mountain Yam.
The three brands unveiled their collections at the Fashion Hong Kong runway show in February to an audience of more than 500 buyers, celebrities and influencers, including Hong Kong fashionista Daisy Dai, actresses Francesca Curran and Nicole Kang, and Miss America 2019 Nia Franklin. The show was also streamed live, allowing fashion enthusiasts around the world to watch the show instantly.
For Fashion Hong Kong’s fourth appearance at New York Fashion Week, Annette Chan presented Anveglosa’s latest leatherwear collection, titled Salute to Fashion. Featuring gathered and pleated skirts, simple jackets, and tunic coats in black and white with green accents, the collection pays homage to the history of fashion design with figure-flattering cuts in time-tested styles.
Since launching their debut collection in 2012, Lary Cheung and Yi Chan have cleverly incorporated influences from art, music and literature into their designs for Heaven Please+. This year’s fall/winter collection, called Elizabeth, Watch the Stars, is no exception. Inspired by the historic Armada Portrait of Elizabeth I and the 1998 album of French band Air, Moon Safari, it filled the runway with a riot of colour, textures and Hong Kong high-fashion style.
Mountain Yam, who launched his brand 112 moutainyam in 2015, made his New York debut with a collection called Hide & Seek which playfully combines men’s and women’s silhouettes in its tailoring. This approach, combined with a juxtaposition of sportswear and partywear elements, created a cool line of ready-to-wear camo fashion, a mad blend of neutral solids and vibrant bursts of colour.
As well as the three designer labels showcased at the runway show, the Fashion Hong Kong showroom featured 10 other Hong Kong accessory brands: Big Horn, Ejj Jewellery, Andrew Kayla, Artini, Berayah, Blank Concept, FavebyKennyLi, Jade in Style, Jewcells and NoBeing.
To optimise exposure for the Hong Kong designers during their time in New York, and to help them connect with international buyers, Fashion Hong Kong also participated in the Coterie trade show in New York for the first time. The HKTDC also collaborated with industry journal Women’s Wear Daily to produce a Hong Kong Style Guide to promote the city’s advantages as an innovation hub and centre for fashion design.