The Italian shoemaker has enlisted four emerging entrepreneurs to star in their new campaign dedicated to their ‘busy beautiful’ women

Hogan believes that being ‘busy beautiful’ is a mindset – a way of thinking and experiencing life in an inspired and glamorous manner. Surely those who are busy yet beautiful are familiar with the spirit of Hogan’s style, which is to effortlessly blend fashion and function, giving your ensemble a practical but polished finish.  

In their new #BusyBeautiful campaign, the Italian shoemaker has tapped four young entrepreneurs, namely Yen Kuok, Antonia Da Cruz, Nadia Harilela, and Jenny Suen.

Yen Kuok is the ethically minded entrepeneur behind Guiltess, an online fashion consignment store that’s making waves in Asia’s thriving fashion scene.

Those familiar with Guava Pass will understand that it’s truly a core aspect of Antonia Da Cruz’s job to be #BusyBeautiful as the general manager of the region’s newest fitness membership program.

Although she’s a fashion marketing strategist at Si Group, Nadia Harilela will soon launch her own t-shirt label titled Durham Road.

Lastly, emerging film director Jenny Suen recently premiered a Hong Kong trilogy, a kick-starter funded project in collaboration with the renowned cinematographer Christopher Doyle.

 

Discover Hogan’s Autumn Winter 2015 collections in their boutiques throughout Hong Kong