The Hong Kong Trade Development Council’s In Style: Hong Kong series of events exposed Ho Chi Minh City buyers to some of Hong Kong’s leading lifestyle brands
HKTDC Focus
Vietnam and Hong Kong have had a long and fruitful relationship when it comes to food, culture and art. But fashion is also about to have its moment in the limelight, thanks to the two-day In Style ∙ Hong Kong series of events that the Hong Kong Trade and Development Council (HKTDC) held in Ho Chi Minh City in September, bringing more than 130 of Hong Kong’s leading branded and designer-led lifestyle products to the city, and attracting more than 2,900 participants from Vietnam and neighbouring countries.
The first day of In Style ∙ Hong Kong also included a symposium, featuring opening speeches by Paul Chan, Hong Kong’s financial secretary, and Vincent Lo, chairman of the HKTDC.
It ended on a stylish note with the In Style ∙ Hong Kong Gala Dinner, held at the dazzling InterContinental Saigon Hotel. The theme was aptly Starry Night on the Waterfront, with 360 government officials and business leaders from Vietnam and Hong Kong in attendance.