Loft Bridal founder and former fashion buyer Jacqueline Au is an expert when it comes to picking the right wedding dress. We speak to the stylish entrepreneur about fashion do’s and don’ts for the big day
Can you tell us about how you started Loft Bridal?
Much of my 10 years as a buyer in the fashion industry was about pushing boundaries. I love discovering new brands and through my experiences as a buyer, I realised that I was part of a generation of women who are constantly seeking out the new and willing to take risks.
I got married in 2016 and when it came time to look for my own wedding gown, I found that much of the bridal market in Asia still adheres to the cookie-cutter mould of femininity and beauty.
In the end, none of the dresses I tried on from big labels really suited me. I started Loft Bridal—The Lab Of Fairy Tales—a year after I got married because I wanted to reinvent the bridal experience and to offer a curated selection of wedding gowns that would resonate with the modern woman.
See also: 15 Luxurious Wedding Accessories To Complete Your Big Day Look
What’s the best piece of style advice you received for your own wedding?
Less is more.
See also: 15 Luxurious Wedding Accessories To Complete Your Big Day Look