Breguet Focus
Director of Keyestone Properties Edwin Pun tells us why failure is the key to success
Fresh faced and impeccably dressed, Hong Kong A-lister Edwin Pun showed up on the morning of our shoot looking relaxed and greeted the crew with a bright smile. Having just returned to Hong Kong from London, Edwin showed no signs of jet lag, instead exuding an easy elegance wearing the Breguet Classique 5177 Grand Feu Blue Enamel, which fittingly complements his charming personality with its rich blue colour.
Anyone meeting Edwin Pun for the first time would be pleasantly surprised by how down to earth he is—after all, he’s the youngest son of Benson Pun, chairman of Keyestone Properties, which develops residential and commercial real estate in Hong Kong and Mainland China.
In his role as director, Edwin oversees all design-related aspects of the company’s projects and helps drive business development alongside his parents.
“I look up to my dad and my mum equally; they’re both very entrepreneurial, extremely hardworking and unflinchingly strong.” says Edwin. “My dad is a trailblazing entrepreneur who believes in conquering the impossible. When he has an idea, he’ll execute it with great gusto. My mum is a superwoman—not only does she take care of everything in the household, she’s also a very intelligent businesswoman. I’d say that if I could be just as half as intelligent and determined as they are, I’d be pretty happy with myself.”
Edwin’s father, Benson Pun, is his everyday mentor. “My dad has always provided me with a safety net for failure. He believes that failure is part of the process and that it’s better to fail in a safe environment than elsewhere,” says Edwin. But working in a family business is not without its challenges. “Sometimes it’s not easy to get his buy-in on a new idea I want to pursue because at the end of the day he always sees me as a kid. He wants to make sure everything I do is meaningful, purposeful and of course profitable for the business.” he says, laughing.