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Fashion K-Pop Star IU Is New Balance's Latest Brand Ambassador

K-Pop Star IU Is New Balance's Latest Brand Ambassador

K-Pop Star IU Is New Balance's Latest Brand Ambassador
IU stars as New Balance's latest ambassador for its "We Got Now" campaign (Photo: New Balance)
By Claire Teo
By Claire Teo
July 22, 2021
South Korean superstar IU has partnered with New Balance for its latest campaign, "We Got Now"

Singer-songwriter and actress Lee Ji-eun, better known by her stage name IU, is without a doubt one of Korea's biggest names in entertainment today. Having first shot to national stardom following the release of Good Day, the lead single from her 2010 album Real, IU has continued to inspire others through her philanthropy and tireless work ethic.

This year, the Hotel Del Luna star partners with New Balance as its brand ambassador for the "We Got Now" campaign. "I personally understand that 'We Got Now' means 'Be yourself', and 'Voice yourself confidently as well,'" says the singer. "But, in fact, that is something that anyone can do."

See also: IU: 20 Stylish Looks To Dress Like The Korean Star

K-Pop Star IU Is New Balance's Latest Brand Ambassador
Photo: New Balance
K-Pop Star IU Is New Balance's Latest Brand Ambassador
Photo: New Balance

As part of IU’s ongoing relationship with New Balance, the two will collaborate on positive messaging around causes such as equality and sustainability, as well as marketing campaigns focused on a mix of lifestyle and performance products that fit her life.

“I have always been a fan of New Balance,” says the K-pop soloist, who took to Instagram to celebrate the partnership. “New Balance always sends a message and offers attention to those who tell their own story. When I partnered with New Balance few years ago, New Balance was very focused on my story as an Asian entertainer.”

Stephen Roach, Marketing Director for New Balance Asia-Pacific, shared a similar sentiment, "As a multi-dimensional talent who did not follow a traditional path, IU exemplifies the New Balance brand philosophy of fearless independence. Her dedication to becoming a multi-talented musician and actress... make IU a leader and inspiration to her generation."

New Balance’s new campaign with IU will be released in over 10 countries and regions in Asia. 

See also: 14 Best Sneaker Drops Coming To Hong Kong In 2021: Nike, Sacai, Off-White And More

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Fashion IU New Balance K-pop Brand Ambassador We Got Now

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