Inside IWC's New Aviation-Inspired Bar In Geneva
Have you ever wondered what an IWC Schaffhausen cocktail might taste like? Neither have we, but you can now taste them for yourself at the Swiss watchmaker's pilot's bar in Geneva.
Located next to their boutique on Rue du Rhône in Geneva, Les Aviateurs was created in partnership with department store Globus—it also doubles as an event space for store launches and company events.
Besides whisky, the bar serves cocktails inspired by IWC’s iconic timepieces, in particular, the Pilot’s Watch collection, like the “R. J. Mitchell”, which was named after the designer of the Supermarine Spitfire, or the “Rose” inspired by the rose motif from Antoine de Saint-Exupéry’s story “The Little Prince".
Enjoy your drinks in a gentlemen's club atmosphere—decked out in dark wood and leather, the space took design cues from private gentlemen’s clubs from the 1920s and 1930s, where pilots used to share stories of their experiences in the air.
We have no doubt that the space will be especially popular during SIHH, for both watch collectors and whisky lovers alike. Don't forget to head to the IWC boutique next door on Rue du Rhône to see the timepieces after a tipple or two.
Discover more on iwc.com