Jake Gyllenhaal To Front New Cartier Campaign
Jake Gyllenhaal has landed himself a new role, this time as the face of Cartier's Santos de Cartier watch.
"Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man," read a Cartier statement addressing the news. "A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself."
The campaign will take the form of a short film set to be released this spring in movie theatres and online, according to WWD.
The move is the latest high-profile fashion collaboration for Gyllenhaal, who took on a starring role in a TV campaign for the fragrance ‘Eternity Calvin Klein' in October of last year. The black and white clip, which was created in close collaboration with the Hollywood star, centred on a mother and father playing separately with their daughter, while teaching her the words to the E. E. Cummings poem, "I carry your heart with me."