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Watches Jewellery Jake Gyllenhaal To Front New Cartier Campaign

Jake Gyllenhaal To Front New Cartier Campaign

Jake Gyllenhaal To Front New Cartier Campaign
By AFP
March 28, 2018
The Donnie Darko and Stronger star has been snapped up by Cartier to front an upcoming campaign for its Santos de Cartier watch

Jake Gyllenhaal has landed himself a new role, this time as the face of Cartier's Santos de Cartier watch. 

"Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man," read a Cartier statement addressing the news. "A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself."

The Santos de Cartier watch in steel and calfskin (Photo: Courtesy of Cartier)
The Santos de Cartier watch in steel and calfskin (Photo: Courtesy of Cartier)

The campaign will take the form of a short film set to be released this spring in movie theatres and online, according to WWD.

The move is the latest high-profile fashion collaboration for Gyllenhaal, who took on a starring role in a TV campaign for the fragrance ‘Eternity Calvin Klein' in October of last year. The black and white clip, which was created in close collaboration with the Hollywood star, centred on a mother and father playing separately with their daughter, while teaching her the words to the E. E. Cummings poem, "I carry your heart with me." 

See also: Cartier's Most Stunning High Jewellery Pieces

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Watches & Jewellery Jake Gyllenhaal Cartier

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