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Watches Jewellery 10 Jewellery Accounts On Instagram That We’re Obsessed With

10 Jewellery Accounts On Instagram That We’re Obsessed With

10 Jewellery Accounts On Instagram That We’re Obsessed With
Photo: @itsanniedarling
By Annie Darling
By Annie Darling
August 03, 2020
These Instagram accounts are shining a spotlight on the world's most sparkling examples of fine and high jewellery

Our edit of leading jewellery houses and independent designers will ensure your Instagram feed is flooded with eye-popping creations. Stylish product shots and colourful gemstones drive these super-cool accounts and provide never-ending inspiration for your jewellery box.

Here, we list the 10 Instagram accounts that every jewellery lover needs to follow.

See also: The Best Oversized Jewellery Pieces To Add To Your Collection


After training as a gemmologist at The Gemmological Association of Great Britain, Katerina Perez has been working as a freelance writer since 2011. Born in Russia and based in London, Perez founded her own website in 2013 and regularly uploads behind-the-scene shots of exclusive industry events onto her dazzling Instagram profile.

Perez was born into a Russian family that appreciates art, and she grew up surrounded by masterpieces by Ivan Shishkin, Ilya Repin and Ivan Aivazovsky. She says that her exposure to these creatives, as well as her grandmother's bursting jewellery box, is what led to her insatiable interest in all things sparkly.


Jessica Diamond is an established journalist with more than 15 years' experience working in the jewellery industry, which comes as no surprise considering her marvellous surname. Expect plenty of quirky crops and faded filters from her @thediamondedit feed.

Diamond has written for Condé Nast Traveller, The Sunday Telegraph, The Financial Times, Vanity Fair and Sotheby’s, and frequently posts whimsical photographs of one-of-a-kind creations from the industry's biggest names. Recent pictures showcase dagger-like ear cuffs by Messika and vintage high jewellery watches by Jaeger-LeCoultre.


Hemmerle is a fourth generation family-run jewellery house that's famous for creating bespoke, one-of-a-kind creations. Today, Christian Hemmerle leads the company alongside his wife Yasmin and parents Stefan and Sylveli.

Based in Munich, Hemmerle's jewellery is handcrafted and defined by innovative material combinations. Textured bronze is combined with moss-green emeralds, aluminium is married to purple amethysts, and copper is set with pale opals. Follow @hemmerle for unique pieces that come with one hell of a story.

See also: "I had nightmares of it exploding": De Beers' Andrew Coxon On Sourcing Diamonds


One of the world's biggest jewellery influencers, Liza Urla started her award-winning blog back in 2009. She's since collaborated with jewellery's best-known brands, including Van Cleef & Arpels, Bulgari, Chanel and Faberge. Today, her Instagram boasts more than 160k followers.

Born in Russia, Urla studied gemmology at the Gemological Institute of America in New York, before moving to London. She authored the very first street style book dedicated to jewellery, Gemologue: Street Jewellery Styles & Styling Tips. Bold and creative, @gemologue is playful and packed with contemporary designs and brightly coloured pieces.


As the creative director of Italian jewellery house Bulgari, Lucia Silvestri has earned her position among the world’s most notable jewellers. She was only 18 years old when she filled in for a woman who worked in Bulgari’s gemmology department while she was on maternity leave. “I was fortunate enough to have Paolo Bulgari, one of the grandsons of the founder of the maison, introduce me to the world of gemstones,” she told Tatler Asia in 2017.

Her tenure at Bulgari has now spanned more than 35 years, and the creative's Instagram is brimming with shots of Paraiba tourmalines and fancy-coloured diamonds. If that weren't enough, Silvestri also regularly gives us sneak peeks of the brand's historic workshops in Italy.


Victoire De Castellane’s outrageously oversized and extravagant pieces are instantly recognisable for their breathtaking beauty. De Castellane ripped up the rule book long ago and injects Dior Joaillerie’s jewellery with an avant garde madness that’s captivating.

Follow @victoiredecastellane for updates on Dior's brand ambassadors (including Cara Delevingne) as well as pictures of polished rubies, blue spinels, emeralds and yellow sapphires, which are among the many stones chosen to create Dior Joaillerie’s visually spectacular collections.

See also: Seo Ye-ji Wears Fred’s Iconic Force 10 Jewellery In Netflix’s “It's Okay to Not Be Okay”


Christie's frequently uploads breathtaking images of antique jewels onto its Instagram page. Sculptural earrings, standout cocktail rings and diamond-decked chokers all make an appearance.

As part of the auction house's latest sale, Magnificent Jewels and Important Watches, which took place in July, a necklace featuring a 19.53 carat Burmese Star ruby went under the hammer, alongside a contemporary design of a bangle set with an 80.08 carat untreated Ceylon sapphire and a 46.80 carat amethyst—both creations by the Hong Kong high jewellery brand Etcetera.


Frank Everett is the senior vice president of Sotheby’s jewellery division in New York City, and spends most of his time meeting with private clients who are interested in buying and selling some of the world's priciest jewellery at the auction house.

Thanks to his unrivalled access to a wealth of historic jewellery pieces, Everett's Instagram is mottled with diamond tiaras and vintage jewels by the likes of Cartier, Tony Duquette, David Webb, and others. More recently, Everett posted about a pair of diamond-drenched earrings by Graff, which were set with more than 50 carats of round-, marquise- and pear-shaped diamonds

See also: Why Upcycling Heritage Pieces Is The Next Big Trend In High Jewellery


Jewellery stylist and curator Robin Katz specialises in sourcing stunning antique jewellery from historic periods, including Georgian, Edwardian, Victorian and Art Deco pieces. Chunky curb link-bracelets and bold geometric designs from the 1960s and 1970s are also of special interest to Katz, who posts pictures of jewellery by renowned houses David Webb and Cartier, among others.

Her stunning collection is showcased on her @rkjewels_ profile, in between beautiful landscape photography and family portraits.

See also: 10 Instagram Accounts Every Watch Lover Needs To Follow


A self-professed "gold hoop lover" Beanie Major is a jewellery consultant and stylist based in London. She spent a decade as a personal shopper, buying fine jewellery for high-end clients, before setting up In Detail in 2011. The digital platform and jewellery concierge "specialises in matching clients with their perfect engagement ring from the most exceptional jewellers worldwide."

Not getting married? Head to Major's Instagram account and immerse yourself in the world of fine jewellery. Major has great taste, and gives us plenty of how-to-wear inspiration, as well as updates on the industry's latest trends.


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