K11 MUSEA Launches K11|ANTONIA This March
Since its opening last year, Tsim Sha Tsui’s K11 MUSEA has become known as Hong Kong’s "Silicon Valley of Culture", and it is now adding to its reputation as an innovative cultural-retail destination with the opening of Muse Edition. Featuring forward-thinking brands in luxury streetwear, sophisticated ready-to-wear and runway, Muse Edition is also welcoming Antonia, one of the world’s most influential fashion forward style makers to Hong Kong with the launch of the K11|ANTONIA multi-brand flagship store.
As a collaboration between K11 and Antonia, the new K11|ANTONIA is set to become a top destination for style mavens as a focal point of Muse Edition in K11 MUSEA. Spread over 5,700 square feet, the flagship will debut a handpicked selection of high fashion, streetwear and ready to wear brands, including Bottega Veneta, Burberry, Chloé, Miu Miu, Jacquemus, Balmain, Alessandra Rich, The Attico, Alanui, Ambush, Kolor, White Mountaineering and more.
Designed by Italian architect Vincenzo de Cotiis, K11|ANTONIA will feature three distinct, yet free-flowing spaces dedicated to men’s and women’s ready-to-wear and women’s accessories. The store promises a high-impact design, featuring mirrors, rustic stained glass, steel, brass and marble in a palette of gold, grey, beige and blurry pink – with standout features including a translucent pastel pink sneaker wall in the men’s and a custom sculpted curved marble “installation” island in the women’s area that will display and feature key seasonal looks.
To celebrate the arrival of K11|ANTONIA, Antonia Giacinti has curated over 50 boldly styled key spring/summer looks, which will be on display from 26 March to 26 April. The looks will be presented on a collective of customised mannequins – designed by architect De Cotiis – which have been made using a special 3D scanning and printing technique.
Speaking of the looks, Antonia Giacinti states “This season, we carefully selected three key themes – Pastel Sorbet Dreams, Natural Earth Tones and Garden Party. Each one points to the classic K11|ANTONIA man or woman that adorns them, someone who is confident and adventurous in the style and brands they pick”.
Also arriving at Muse Edition this month is the fashion-forward Chiara Ferragni store; the first Golden Goose flagship store in Hong Kong; and HAUSTAGE, one of Asia’s first sustainable fashion and lifestyle select shops; along with brands such GCDS, Palm Angels, Off-White, Stone Island, BOTTLETOP, Juice, Okura and Vinavast.