The lingerie store will open on July 31, 2014 at Pacific Place 

Following the recent opening of its Harbour City boutique, Italian luxury lingerie specialist La Perla will be reopening at Pacific Place on July 31, 2014.

The reopening is a result of La Perla’s acquisition by holding company Pacific Global Management, which has introduced an international brand relaunch. The new Pacific Place store will feature the same design concept as the brand’s other flagship stores, all of which have been designed and overlooked by renowned Italian architect Roberto Baciocchi. Ultra-feminine colours, Italian architectural elements, a gateway in front of fitting rooms, and transparent cases with gilded metal hangers are amongst some of the characteristics of the new stores.

The store opening event will be attended by regional stylists and bloggers such as Michelle Lai of MISCHA and renowned stylist Denise Ho.

In addition to the revamped interior, La Perla has also launched an exclusive concept in Hong Kong and Macau boutiques. The La Perla Made to Measure line allows customers the opportunity to personalise lingerie pieces by having them hand crafted to measure. One of the collections that is available for personalisation is the La Perla Maison Collection Gold Edition, which features gold thread, an 18-carat gold shoulder-strap decoration, and customisable frastaglio embroidered floral motifs, which are hand sewn onto silk satin by La Perla’s very own artisans. 

La Perla Boutique, Shop 360, Pacific Place, 88 Queensway, Admiralty, +852 2118-3977