A story that truly manifests La Prairie's Swissness, heritage, craftsmanship and rarity, A Tale of Luxury brings forth what makes its skincare collections incomparably unique.
La Prairie Focus
Platinum, gold, white caviar, caviar—the rare, precious ingredients that power La Prairie’s four luxury skincare collections are the main characters of the two-minute film, an artistically executed production that tells the brand’s story in a mysterious timescape built.
Narrated by award-winning Somali-American poet Laden Osman, the film begins with a bird’s eye view of majestic snow mountains and sea. The revelation of the four ingredients in their purest form in an ambiguous location follows, echoed by the magnetic voice of the narrator as she unfolds the legacy of La Prairie in an elegant, minimalist verse. The dreamlike setting of the film takes viewers to a secluded world of luxury—the world of La Prairie.