American pop star Lady Gaga has just been appointed as Tudor's #BornToDare brand campaign ambassador. The 31-year-old is known for her provocative—and sometimes controversial—style and uncoventional and experiemental way of approaching music. Her albums have received both critical and commercial success too.

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Her reach is undeniable with more than 60m followers on Facebook and 25m on Instagram. That she is very active in supporting social causes and championing charities probably swayed Tudor's decision to appoint her as the face of the campaign. Her Born This Way foundation supports the wellness of young people, giving them the ability and help needed to create a kinder and better society.