Louis Vuitton Teams Up With The Most-Played PC Game In The World For An Unexpected Luxury Collaboration
Louis Vuitton and League of Legends are embarking on a new, innovative partnership next month.
The iconic French atelier will collaborate with the U.S.-based e-sports company, Riot Games, to create a one-of-a-kind trophy for the League of Legends World Championship, taking place across Berlin, Madrid, and Paris starting in October.
“The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born.” says Michael Burke, Chairman and CEO of Louis Vuitton in a statement. “Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”
The collaboration reportedly comes from “shared values of innovation and pioneering.” Since its launch in 2009, League of Legends has grown to become the most-played PC game in the world; consequently influencing the growth of esports as a whole and every year, the online multiplayer game organises the League of Legends World Championship, which brings together the best players and teams from all over the world.
“We are honoured to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event,” says Naz Aletaha, Head of Global Esports Partnerships at Riot Games. “This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10th when the Summoner’s Cup is awarded in Paris.”