Claire Choisne, creative director of Boucheron
Few know their way around precious metals and gemstones like Boucheron’s Clarie Choisne. It is she to whom the rich and famous flock, and for good reason. “Technique and detail are essential to creating exceptional jewellery,” she tells Asia Tatler. “I can’t imagine designing something that’s too easy. The goal should always be to create something that looks as though it’s easy to make, but in reality it is incredibly difficult.”
Inspired by Paris, Boucheron's latest collection ‘Paris, vu du 26’ celebrates the City of Love’s architecture and culture. “This year is important because we are paying tribute to our roots,” she says. Retaining Boucheron’s history while remaining innovative, however, isn’t always easy. “I don’t want to copy the past,” says Choisne. “I stay true to our identity but always push forward.” Which is why she’s a perfect fit for Boucheron. “We’re not an old maison that is trying to reinvent ourselves and do something new. We’ve always been modern.”
Available at Harrods
See also: 6 Must-See Spots Inside Boucheron's Heritage Boutique