Get initiated into the world of Korean beauty

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Photo: Courtesy of Memebox Hong Kong

Beauty addicts will know Memebox (pronounced “me-me-box”) as one of the most recognisable names in Korean beauty e-tail, due in no small part to their collaboration with Korean beauty guru PONY Makeup, who is also behind one of their best-selling brands Pony Effect

See also: These Korean Skincare Products Are All The Rage

Memebox currently retails four of their own brands: skincare lines nooni and bonvivant, as well as Pony Effect and their eponymous line I'm Meme. The opening of their very Insta-worthy Memebox Hong Kong flagship store last week means we now have access to all their cult Korean beauty products.

Click through to see our favourite picks at Memebox Hong Kong: 


Bonvivant Original Chrome Mask

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Photo: Courtesy of Memebox

This mask paints on silver and includes diamond and pearl powder in its ingredients for maximum brightening effect. 


Pony Effect Magnetic Brush Frame

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Photo: Courtesy of Memebox

The magnetic frame provides optimum storage for your brushes, and you can even hang them upside down to dry after you've washed them.


Nooni Marshmallow Whip Maker

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Photo: Courtesy of Memebox

Add some whimsy to your skincare routine with this whip-maker that will transform any cleanser into a puff of rich foam. 


Bonvivant Anti-Gravity Contour Massage Stick

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Photo: Courtesy of Memebox

This massage stick promises face-lift effects without the bandages—use it to reduce swelling, target wrinkles and lift and shape the face. 


I'm Meme Macaron Cushion Corrector in Mint

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Photo: Courtesy of Memebox

The cushion craze lives on in this macaron-like compact—the shade of mint helps to correct redness, but there are five shades available in total to suit any colouring concerns. 


Pony Effect Lip Customising Palette

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Photo: Courtesy of Memebox 

Anyone can be a bonafide makeup artist with this palette. Simply take your base colour of choice and mix with the tone-adjusting hues for your perfect lip. 


I'm Meme Multisticks

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Photo: Courtesy of Memebox

Contour, blush and highlight, all sorted with one easy swipe each. This is perfect for the girl on the go—check out their site for tips on what to apply where. 


Memebox Hong Kong Flagship Store, 20 Pak Sha Road, Causeway Bay, Hong Kong

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