Edgy menswear label Pronounce by Chinese designers Yushan Li and Jun Zhou has made waves in the past year thanks to its statement-making pieces featuring reimagined Chinese silhouettes
Based in Shanghai and Milan, Li is a graduate of Central Saint Martins in London and honed his skills at Kanye West’s brand Yeezy, while Zhou holds degrees from both the London College of Fashion and Istituto Marangoni, and cut his teeth at Ermenegildo Zegna.
Since launching Pronounce in 2016, they have been nominated for the 2017 International Woolmark Prize, landed a sell-out collaboration with Diesel and, this February, launched a unisex capsule collection with H&M.
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How did you first realise you wanted to work in fashion?
Li: I discovered Rei Kawakubo in middle school and I found her work so powerful; it shocked and inspired me so much.
Zhou: I began learning how to sketch in middle school from my teacher Hu Xiaodong, and developed a huge interest in it.