You discovered Attico and Alessandra Rich, which brands are next on your radar?

There are a few brands on Net-a-Porter that I believe will continue to grow, like Regina Pyo, A.W.A.K.E., Petar Petrov—all brands we launched relatively recently but are really starting to make a name for themselves. In terms of new brands, there are a few that we found in different places like Copenhagen like Stine Goya with a Scandi-aesthetic.

We picked up two brands from Seoul during fashion week like We11 Done, that was created by the owners of Rare Market as well as a very edgy brand called Pushbutton.

How do you think trends are formed?

Trends either they go up and fall away quickly or they gain traction much slower and develop over time. Looking at immediate history, we think things move quickly. However, I felt the same way in the 90s and now we look back and we sum up the 90s in a consistent aesthetic. Hindsight can be a helpful thing.

Yes, there are certain dominant trends over the decade but often you don’t know what marked a decade until the decade’s over. Whether the designers know it initially or are catering to it, I doubt that. I think they see success and build on ideas. 

See also: 15 Hottest Menswear Trends For Spring 2018

What's something that women will always love?

I think it's a woman’s attraction to men’s clothing and masculinity because how we approach it can change season to season. But the idea of it, whether it’s tailoring or oversized shirting, it often leads back to menswear origins.

Maybe it’s because men's wardrobes change more slowly than women's so we feel like it’s more investment-worthy and we feel there’s a sense of longevity there. 

What's the next development in fashion e-commerce?

I think it’s about diversity, about where we’re bringing brands in from. More and more we’re seeing brands crop up in niche markets like Tbilisi Fashion Week.

There are so many brands I wanted to investigate because they're often informed by their immediate, local surroundings which makes their aesthetic very different to the New York or Parisian designers.

See also: Why Brazilian Designers Should Be On Your Fashion Radar

Finally, what's next for you?

I really feel like I have my dream job, so I just want to be as good at this as I can be. The biggest accolade I could ever get would be to introduce a new brand, mentor them and allow them to achieve a level of success that they’re happy with. I feel I’m doing a good job if they do well.

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