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Fashion 4 New Designers To Shop Now That The Fashion Weeks Are Over

4 New Designers To Shop Now That The Fashion Weeks Are Over

4 New Designers To Shop Now That The Fashion Weeks Are Over
By Rosana Lai
By Rosana Lai
October 23, 2018

All eyes were on Ralph Lauren during NYFW as he celebrated his 50th Anniversary with an extravagant soiree in Central Park and Celine during PFW as Hedi Slimane made his debut collection after Phoebe Philo's departure. But "Fashion Month" as the industry insiders call it, is also about discovering new talent.

Elizabeth von der Goltz, Global Buying Director of Net-A-Porter and a common fixture at the front row of all fashion weeks, has had a keen eye for spotting emerging designers for years. Now, thanks to the The Vanguard program which scouts and incubates said talent, you will be able to know and shop fresh designs curated especially for those with discerning tastes. Let's start with these four:


Les Reveries

Like its name suggests, the brand of floral dresses, knits, and sweaters created by sisters Wayne and Ai, is made for the daydreamers. The romantic designs are born of the perfect combination between Wayne's love of English literature (and experience as a buyer at Barney's New York) and Ai's talent for painting which led to design roles at Donna Karan and RRL Ralph Lauren. It's a collection made for those who love a feminine silhouette but when paired with some good combat boots, can be made equally grungy. 

Les Reveries at NET-A-PORTER (image courtesy of NET-A-PORTER)
Les Reveries at NET-A-PORTER (image courtesy of NET-A-PORTER)
Lisa Aiken (left), Fashion Retail Director in Les Reveries dress and Elizabeth von der Goltz (center), Global Buying Director in gu_de handbag and during NYFW SS19
Les Reveries pussy-bow floral-printNothing says fall like a dark floral dress to take you from those summer parties to a crisp evening soiree.
Les Reveries pussy-bow floral-printTake a page out of Fashion Retail Director Lisa Aiken's book and pair this summer party piece with a long, burgundy blazer for all the street-style cred you need.
Les Reveries ruffled silk-satin mini dressIn a universally-flattering A-line silhouette, pair this halter stunner with booties for a chic girls' night out.
Les Reveries floral-print silk-satin mini dressShow a little leg with this delicate and romantic frock but pair with long boots and coat for a fall spin.


In a time of oversized sleeves and off-shoulder-everything, RŪH aims to bring back the allure of androgynous dressing. The line of conservative hemlines, long silhouettes and lean coats was founded by Columbian graduate/tech-entrepreneur Sonia Trehan and consulted by Ramya Giangola street style star and founder of Gogoluxe, using high-quality fabrics and manufactured in Italy for that refined sense of craftsmanship.

RŪH at NET-A-PORTER (image courtesy of NET-A-PORTER)
RŪH at NET-A-PORTER (image courtesy of NET-A-PORTER)
Lisa Aiken (right), Retail Fashion Director in RUH trench coat during Paris Fashion Week SS19
RUH coated wool-blend trench coatA glossy trench is all you really need to survive a long winter if the street style stars have anything to say about it. An a Matrix nod never hurt anybody..
RUH button-detailed Cady blazerYou don't need many white blazers in your life because a good one can versatile enough to last you decades. Start with this crisp, elongating double-breasted number.
RUH printed Cady midi skirtBring a little vintage flair to any modern look with a dainty printed skirt that pairs like a neutral.
RUH Cady blouseA definitive wardrobe staple, you'll find this cream blouse with an exaggerated collar on heavy rotation this fall.


Inspired by 1970s, founder Ji Hye Koo understands that a sleek, classic handbag never goes out of style. Gu_de (from antiquarian Scottish pronunciation of “good”) was founded in 2016 by Koo and manufactured in South Korea. It is a line of bags from boxy silhouettes in crocodile leather and a poppy purple hue to soft suede pouches in muted tones, refreshed with interesting details while still being timeless enough to wear for years to come. 


gu_de at NET-A-PORTER (image courtesy of NET-A-PORTER)
gu_de at NET-A-PORTER (image courtesy of NET-A-PORTER)
A fashion influencer poses with a gu_de bag during PFW SS19
Gu_de demi-Lune croc-effect leather shoulder bagFor the girl who can't part with dresses but loves a whimsical spin, this leather cum acryllic chain combo is a winner.
Gu_de Edie croc-effect leather shoulder bagA classic bag for a classy lady in search of minimalistic silhouettes in a maximalist world.
Gu_de mini croc-effect leather shoulder bagA fun spin on an otherwise vintage-inspired shape, this box bag is made for the trendsetters out there.
Gu_de PVC and croc-effect leather toteHop aboard the PVC trend with this cute style (but you can add a drawstring pouch to secure your belongings for good measure).

Souliers Martinez

Sustainability and the preservation of local craftsmanship is at the core of many emerging brands, and Souliers Martinez is no exception. Started in 2013, the Franco-Spanish brand adopted the traditional Spanish art of hand lacing made by local artisans in Spain. The now-iconic latticework styles from booties to kitten-heeled pumps see a variety of patterns and colours but there's nothing like the classic brown pumps to take you from summer to fall. 

Souliers Martinez at NET-A-PORTER (image courtesy of NET-A-PORTER)
Souliers Martinez at NET-A-PORTER (image courtesy of NET-A-PORTER)
Mary Lawless Lee in Souliers Martinez booties during NYFW SS19
Souliers Martinez Mahon woven leather ankle bootsWe've seen the crochet trend all over Instagram this summer so take it up a notch with a latticework bootie as the mercury dips.
Souliers Martinez Menorca woven leather pumpsYou can't go wrong with plaid for fall, but if a full-on check is not your cup of tea, opt for these subtle pumps to get your trend fix.
Souliers Martinez Menorca woven leather pumpsIn a sensible kitten heel and demure black hue, we challenge you to find an occasion you can't wear these pretty pumps.
Souliers Martinez Menorca woven leather pumpsGive your favourite nude pumps an upgrade with these perforated heels in a lush brown hue.

Four up-and-coming designers will be inducted into Net-A-Porter's The Vanguard program every season where they will receive mentorship and support to mature into a full-grown business.



Fashion Net-A-Porter Elizabeth von der Goltz Vanguard Designers Fashion Designers


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