4 New Designers To Shop Now That The Fashion Weeks Are Over
All eyes were on Ralph Lauren during NYFW as he celebrated his 50th Anniversary with an extravagant soiree in Central Park and Celine during PFW as Hedi Slimane made his debut collection after Phoebe Philo's departure. But "Fashion Month" as the industry insiders call it, is also about discovering new talent.
Elizabeth von der Goltz, Global Buying Director of Net-A-Porter and a common fixture at the front row of all fashion weeks, has had a keen eye for spotting emerging designers for years. Now, thanks to the The Vanguard program which scouts and incubates said talent, you will be able to know and shop fresh designs curated especially for those with discerning tastes. Let's start with these four:
Like its name suggests, the brand of floral dresses, knits, and sweaters created by sisters Wayne and Ai, is made for the daydreamers. The romantic designs are born of the perfect combination between Wayne's love of English literature (and experience as a buyer at Barney's New York) and Ai's talent for painting which led to design roles at Donna Karan and RRL Ralph Lauren. It's a collection made for those who love a feminine silhouette but when paired with some good combat boots, can be made equally grungy.
In a time of oversized sleeves and off-shoulder-everything, RŪH aims to bring back the allure of androgynous dressing. The line of conservative hemlines, long silhouettes and lean coats was founded by Columbian graduate/tech-entrepreneur Sonia Trehan and consulted by Ramya Giangola street style star and founder of Gogoluxe, using high-quality fabrics and manufactured in Italy for that refined sense of craftsmanship.
Inspired by 1970s, founder Ji Hye Koo understands that a sleek, classic handbag never goes out of style. Gu_de (from antiquarian Scottish pronunciation of “good”) was founded in 2016 by Koo and manufactured in South Korea. It is a line of bags from boxy silhouettes in crocodile leather and a poppy purple hue to soft suede pouches in muted tones, refreshed with interesting details while still being timeless enough to wear for years to come.
Sustainability and the preservation of local craftsmanship is at the core of many emerging brands, and Souliers Martinez is no exception. Started in 2013, the Franco-Spanish brand adopted the traditional Spanish art of hand lacing made by local artisans in Spain. The now-iconic latticework styles from booties to kitten-heeled pumps see a variety of patterns and colours but there's nothing like the classic brown pumps to take you from summer to fall.
Four up-and-coming designers will be inducted into Net-A-Porter's The Vanguard program every season where they will receive mentorship and support to mature into a full-grown business.