The award-winning Australian men’s hair care brand makes their Asian debut

Arriving at Joyce Beauty is Patricks, one of Australia’s first luxury men’s hair care company that is making waves Down Under. The brand was founded by Patrick Kidd, who noticed a gap in the growing men’s grooming market and remortgaged his house to open his eponymous hair salon.

Since 2006, Patricks has developed into a leading men’s hair care range blending science, innovation, and design to deliver a grooming experience that is streamlined for the modern man, taking his hair care routine from being a mundane chore to an enjoyable experience.

Patricks is exclusively available at Joyce Beauty and Joyce Grooming boutiques


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