Peter Cheung, Tatler Asia's regional advisor on engagement, PR and business development, gazes back lovingly at dynamic moments in Hong Kong fashion
During my career in fashion, I have been witness to some incredible moments on Hong Kong’s timeline of style. After the Seventies and Eighties brought prosperity to the city, its reputation as one of Asia’s luxury destinations grew too, leading international retailers to flock here and the rise of world-class homegrown brands. Here are my most fashionable Hong Kong moments of the past 30 years—from pop music to pop-ups.
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Sparking Joyce
When she launched her eponymous store in the Seventies, Joyce Ma (right) single-handedly changed how Hong Kong people dressed by introducing the best of international fashion and designer labels to the city. Her ultimate statement was the opening of the 17,000-square-foot Joyce boutique at The Galleria in 1992, setting a global benchmark for the lifestyle meets- fashion concept store and establishing a regional mecca of style. Only someone as visionary as Ma had the foresight to house the very best of designer fashion, beauty, floristry and the “place to be seen”, Joyce Caf., all under one roof.
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