Proenza Schouler Open First Hong Kong Boutique
The design duo famous for wearable luxury makes their debut
The brand known for its fusion of craftsmanship and attention to detail, with a sense of refined ease, led by Jack McCollough and Lazaro Hernandez have marked their success in Asia with the opening of their first standalone store at Elements Mall in the heart of Kowloon.
The brand aesthetic, inspired by contemporary art and youth culture, is present in the spatial design, with surroundings featuring graphic minimal lines, and a material palette of marble, onyx and concrete with an open plan layout.
The store will carry ready-to-wear with the main emphasis being a focus on bags, footwear, and accessories starting with the Autumn Winter 2014 collection. This season the designers explored the themes of colour, abstraction and spontaneity. Twenty-five exclusive PS1 Tiny handbags in cobalt and black lux leather embossed with the Proenza Schouler logo and a special edition number will be available to mark the occasion.
Proenza Schouler, Shop 1061, Elements, 1 Austin Road West, Tsim Sha Tsui