History of an Icon: The Evolution Of Rolex's Submariner and Submariner Date
There’s always one watch release each year that gets collectors all hot and bothered, and that release usually comes from Rolex. Not one to disappoint, for 2020 the watchmaker has launched the new generation of its Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, which are two of the coolest divers’ watch collections the world has ever seen (even the King, Elvis Presley, was spotted wearing one).
The Submariner and Submariner Date's origins are inextricably linked to the visionary spirit of Hans Wilsdorf, Rolex's founder. Here, we reflect on the history of one of the watchmaker's best-known collections.
Rolex launches the Submarine, which marked the first step in Rolex founder Hans Wilsdorf’s efforts to create a completely sealed watch case.
The Oyster case is patented. Hans Wilsdorf called the watch “Oyster” because, “like an oyster, it can remain an unlimited time underwater without detriment to its parts”.
Learning that Mercedes Gleitze, a young secretary from Brighton, England, was preparing to swim across the English Channel, Hans Wilsdorf asked her to carry an Oyster watch to demonstrate it was completely waterproof.
The Oyster Perpetual Submariner is born. The first divers’ wristwatch waterproof to a depth of 100 metres (330 feet), it featured a rotatable bezel that allowed divers to monitor their time underwater, helping them manage their oxygen reserves. That same year, French underwater photographer, engineer and explorer Dimitri Rebikoff carried out 132 dives while wearing Submariner watches.
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The waterproofing of the Submariner is increased to a depth of 200 metres (660 feet). The watch was soon fitted with other innovations, including a luminescent disc on the hour hand to clearly distinguish it from the minute hand, and a crown guard.
Swiss oceanographer Jacques Piccard and US Navy Lieutenant Don Walsh descend to the deepest part of the world’s oceans, the Mariana Trench in the Pacific Ocean, with an experimental Rolex watch.
Rolex joins forces with Hyco (International Hydrodynamics Company), a Canadian firm that develops submarines, to test watches that were attached to the company’s submersibles during dives.
Rolex unveils the Oyster Perpetual Submariner Date. That same year, Rolex partnered with the underwater habitat project Tektite, during which four aquanauts spent 58 days below the surface equipped with Rolex watches. The following year, as part of Tektite II, Sylvia Earle led an all-female mission.
The Oyster Perpetual Submariner Date’s waterproofing is extended to a depth of 300 metres (1,000 feet).
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The first Oyster Perpetual Submariner Date in steel with a Cerachrom bezel insert in ceramic is launched.
As part of the Rolex Deepsea Challenge, explorer and filmmaker James Cameron takes a Rolex experimental divers’ watch to the bottom of the Mariana Trench.
New editions to the Oyster Perpetual Submariner and the Oyster Perpetual Submariner Date come with a redesigned case, an Oyster bracelet with a broader centre link and equipped with innovative movements.
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