1. Fenty Beauty
Rihanna's cosmetics line, Fenty Beauty, was a hit from the moment it launched in late 2017—and for good reason. The products are flawless, the packaging is chic and the brand's emphasis on diversity and inclusivity are a winning combination.
We particularly love the Pro Filt'r Soft Matte Longwear Foundation, the Matchstix and the Stunna Lip Paint, which hand-on-heart lasts all night.