With International Tiger Day today and leading up to the Year of the Tiger 2022, this collaboration is boosting efforts to rescue the endangered big cat from extinction
This International Tiger Day, Shanghai Tang is continuing its collaboration with a global wildlife conservation organisation, Save Wild Tigers (SWT). When the two partnered up in 2019, it was joined by luxury travel curator Belmond for a Southeast Asian train trip that raised awareness surrounding the plight of wild tigers.
Following the success of their first collaboration, Shanghai Tang and SWT teamed up again to boost their efforts in saving critically endangered tigers. From July 21 to December 31, Shanghai Tang will be donating a portion of the proceeds of the brand's tiger-themed merchandise across all of its retails and online platforms to SWT.
The conservation group's ambassadors—Hollywood actress Jaime Winstone, the All Saints singers, Chinese pop-artist Jacky Tsai and singer-songwriter Dan Olsen—have also helped support the campaign by modelling Shanghai Tang's tiger apparel and spreading the word through their own communities.
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"Shanghai Tang is thrilled to join hands with Save Wild Tigers again in the lead up to the Year of the Tiger. As a brand inspired by Chinese tradition, our designs are invariably imbued with symbols prominent in Chinese folklore, with the majestic Tiger being a prominent and powerful icon. We hope to play our part in supporting SWT’s conservation initiatives by advocating for the feline that fuels our creative flame," says Maggie Wong, marketing director for Shanghai Tang.
"Very excited to work with the Shanghai Tang team in helping us bring Wild Tigers back from the edge of extinction," says SWT founder Simon Clinton. "Profits from all of our campaigns go towards creating global awareness campaigns for the cause and funding targeted tiger conservation projects. We want to inspire the public through our promotion with Shanghai Tang to join us and act to save one of the planets’ most beautiful & captivating species for future generations," he adds.
The Shanghai Tang x SWT campaign will feature garments featuring the tiger such as the tiger embroidered Mandarin collar polo shirt and T-shirt and "Hide & Seek" Chinese zodiac print silk scarf hand-illustrated with all 12 Chinese zodiac animals. Brass and wood Chinese zodiac chopsticks with the tiger motif are also available.
All products are available for purchase at shanghaitang.com
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