Cartier revamps its Santos timepiece with a more streamlined design while preserving its iconic personality
Cartier has mastered the art of reviving its classic timepieces, tweaking them just enough so that they’re fresh, relevant and more practical, all the while preserving the distinctive features that made them icons.
In 2017, we saw a rejuvenated Panthère collection presented in a wide range of metals, finishes and patterns. Also last year, to celebrate the Tank’s 100th anniversary, Cartier released a series of models and launched a stainless-steel version of the Tank Américaine for the first time.
This year, it’s the Cartier de Santos that's making a comeback. One of the first wristwatches ever made, the Santos was conceived for the Brazilian aviator Alberto Santos-Dumont, who challenged his friend Louis Cartier—founder of the French maison—to create a watch that could be strapped to his wrist so he could tell the time while flying.
Bearing a distinctive square-shaped barrel case with an art deco design that was well ahead of its time, the Santos was born in 1904.