How have eye treatments evolved?
We recently studied 1,800 people around the world, asking about their eye ageing concerns and we had some incredible findings. For example, women who complain most about puffiness – not related to allergies – are mostly in their 50’s, no matter where in the world they live. There are also a myriad of key concerns, namely dark circles, wrinkles, skin fragility, crepey skin, and dehydration. Women don’t want an eye cream to just target one or two concerns; they want a formula that addresses them all, and new treatments are evolving to meet those demands.
Genaissance de la Mer The Eye And Expression Cream treats more than just the eyes. What are expression areas, and why did you create a formula to address them too?
Whenever we smile, fragile areas including the forehead, marionette lines that look like long guardrails around the chin, the so-called “11” lines between the eyebrows, and the nasolabial folds around the mouth – can all wrinkle. Our goal with this cream is to give you the freedom to express yourself by offering a formula that stops wrinkles from forming in those areas.