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Fashion This Brand Has Unveiled Its First Curated Capsule With Hong Kong Actor Shawn Yue

This Brand Has Unveiled Its First Curated Capsule With Hong Kong Actor Shawn Yue

This Brand Has Unveiled Its First Curated Capsule With Hong Kong Actor Shawn Yue
By Annie Simpson
By Annie Simpson
February 24, 2020
Tommy Hilfiger has confirmed that the actor will continue as the global brand ambassador for menswear for Spring 2020

Hong Kong actor Shawn Yue has been collaborating with Tommy Hilfiger since Fall 2017, but this will be his first ever capsule with the brand, in addition to featuring in the dynamic Spring 2020 campaign.
 
In the ‘90s,Tommy Hilfiger was one of the first designers to blend fashion and celebrity, and this continued ambassadorship further underscores its strategic vision to both continue this - and expand its men’s business in Asia. Speaking of the collab, the brand stated, “As a member of our ambassador family, Shawn embodies so many of our brand values, and he continues to translate and exemplify them for our fans. Shawn’s curated capsule is a true reflection of his personal style, which puts an international, pop culture twist on our American cool DNA”.
 
Celebrating Shawn Yue’s desire to always move forward as a pioneer of change, the menswear campaign is captured in motion atop a body of water, symbolising his passion for pioneering progress. Fusing versatile outerwear with elevated American prep, the brand’s heritage nautical influences can be seen in pieces such as the icon sail parka, chunky boat shoe and mix-and-match stripe shirt.
 
Speaking of the collection, Shawn Yue says “I am so proud of the Spring 2020 campaign and curated capsule, which truly capture my personal sense of style as a global citizen. It’s about being authentic to who you are and where you come from, but always venturing beyond to make a positive impact on the rest of the world.”

See also: 8 Sustainable Sneakers Brands To Wear Now

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Fashion Society People Men Tommy Hilfiger Shawn hue style menswear mens fashion

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