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Fashion Trending: 12 New Contemporary Bag Labels To Shop Now

Trending: 12 New Contemporary Bag Labels To Shop Now

Trending: 12 New Contemporary Bag Labels To Shop Now
By Rosana Lai
By Rosana Lai
March 15, 2019

If Daniel Lee's first accessories collection for Bottega Veneta and all the gorgeous handbags from Jil Sander are any indication, the new It-bag comes in all shape and sizes–in fact, the more architectural the better.

Need inspiration? It can be hard to keep track of all the new handbag labels spotted on the arms of the most stylish during Fashion Week so we've rounded up all the contemporary brands nailing the 2019 silhouette.


Meb Rure bag silhouettes are inspired by Bauhaus Movement's artists and architecture resulting in their now-iconic lantern bucket bags. Simplicity is a key factor alongside utility, so the shapes are functional as well as luxurious, all at a contemporary pricepoint. 

Available at ShopBop

STÉE Atelier

Designed by Estelle Orilland, Stee's latest collection is inspired by the designer's years of travels and encounters. The graphic, streamlined shapes are at once timeless yet contemporary and the Neo ring bag has already been spotted on the arms of the biggest influencers during Fashion Month. 

Available at Stee Atelier


Originally worn by some of Hollywood’s most iconic celebrities in the 30’s the brand has seen pieces included in the Metropolitan Museum of Art’s as permanent collection until it closed in 1976. Now, it's back with a glamorous new line-up favourited by celebrities and style stars alike, filled with their iconic rectangular box shape and gorgeous embroidery. 

Available at MatchesFashion

The Volon

Launched by interior designer Eujung Jang in 2013 Volon has its root in furniture craftsmanship which led to its architecturally sleek construction and ergonomic  designs. Recently their most popular shapes include a little trunk box bag as well as a feathered velvet clutch, but its new shapes including chains and metallic hardware are gaining traction as well. 

Available at Net-A-Porter

Rylan Studio

Each piece made from the finest European leathers, Rylan Studio bags are best known for their long, vintage silhouettes in neutral, easily wearable palettes harkening back to a kind of elegance of the 70s. 

Available at Rylan Studio


Lilian Afshar considers her contemporary designs to be equal parts architecture and art. The Dubai-based brand has gained popularity for its box silhouettes and use of unexpected textures, patterns and materials and has been found on the arms of Bella Hadid, Kylie Jenner, Kendall Jenner, Laura Dern and Queen Rania of Jordan among others.

Available at Net-A-Porter


Born and bred in Hong Kong, ESEMBLĒ has been a local favourite since its inception. The minimalist bags can be recognized by a subtle 'V' shaped clasped on their leather or canvas crossbodys, but their neweset Serra bucket is bound to become a new hit. 

Available at ESEMBLĒ


Derived from the French conjugation “Elle aime”, meaning “She Loves," the Paris-based brand founded by Jingjing Fan is all about simply shapes and timeless hues. Various itierations of their Baozi, or "dumpling" bag in raffia, canvas, shearling and patent leather have been carried by the most discerning of It-girls.  

Available at Harvey Nichols

Le Petits Joueurs

Mariasole Cecchi & Andrea Cecchi founded the brand in Florence in 2013 and is already available in 145 countries and since 2016, one of the pieces was permanently displayed at Tassen Museum of Bags and Purses in Amsterdam. Unlike other labels, LPJ has not one, nor two but several iconic shapes ranging from pastel bucket bags to woven box bags to fringed velvet drawstring pouches. 

Available at Le Petits Joueurs


Born in 2016, the accessories brand was founded by Korean designer Ji Hye Koo and inspired by shapes of the 1970s. The vintage-esque box bags which come in fabrics from printed croc leather to a transparent PVC, often come with their now-signature chain to give it a touch of modernity. Gu_de was selected as one of Net-A-Porter's new talents in their Vanguard project.

Available at Net-A-Porter


New York-based accessories label Khaore is relatively new to the scene having been founded in 2017 by designers Wei Hung Chen and Raiheth Rawla, and the bags are crafted using the forms found inside the Noguchi Museum, jute vegetable fiber from a 100-year-old mill in Kolkata, India.

Available at Net-A-Porter


Raffia bags are still all the rage and Brazilian brand Serpui founded by Serpui Marie creates the most glamorous versions of the category, inspired by tropical gardens, flowers and exotic birds from her hometown Sao Paolo. 

Available at Farfetch


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