Cannes Film Festival 2019: Trophée Chopard Honours Cinema's Rising Stars
A great many passions drive Caroline Schuefele, co-president and creative director of Chopard. Jewellery design is, of course, one of them—something she does with incredible ingenuity—and another is cinema.
When the brand opened its first boutique at Cannes in 1998, Schuefele and Chopard offered to redesign and produce the trophy for the Palme d’Or, the highest prize awarded at the Festival. Since, Chopard has become a fixture at Cannes. The brand hosts the most exclusive parties and dresses the biggest stars.
Every year, they take residence on the 7th floor of the luxurious Hotel Martinez along Cannes’ famous Promenade de la Croisette where, from its wooden patio, you can see incredible views of the French Riviera. And for the entirety of the festival, it is “home” to its valued guests.
Lavish parties, glamorous struts on the frenzied red carpet and sumptuous indulgences aside, it is also during Cannes Festival that Chopard helps put the spotlight on promising, up-and-coming talent with the Trophée Chopard.
Annually since 2001, this reward goes to two young actors, or "laureates" as Chopard calls it, which are deliberated and selected by a distinguished jury of professionals.
Co-hosted by Scheufele and the director of the Cannes Festival himself, Thierry Frémaux, this year the event attracted big names like Marion Cotillard and Léa Seydoux—themselves winners of the Chopard Trophy in 2004 and 2009, respectively—who I saw chatting endlessly with fellow guests Alejandro Gonzalez Inarritu, Elle Fanning, Colin and Livia Firth, and Chloë Sevigny, to name a few.
This year, awards went out to British actress Florence Pugh and French actor François Civil, who were honoured at a stellar event at the seaside Agora venue, just a few steps away from the Grand Theatre Lumiere and its famous Red Steps.
In what felt like “passing on the baton,” celebrated Chinese actress Zhang Ziyi, who marks her 20th year in the industry this year and is a personal friend of Scheufele, presented the awards to the two rising stars of world cinema.
Pugh accepted the award wearing a stunning blue dress and Chopard jewellery, adorably commenting on how “glittery” the trophy was, before offering to lend it to Ziyi when the actress said she wished she had one of her own. Pugh said: “I’m also incredibly honoured to accept this award at Cannes, and so close to the theatre where many of us young actors and actresses hope to find themselves one day.”
Civil, on the other hand, in a particularly touching moment, looked to Ziyi saying that it was her film, 2046, under the direction of Wong Kar-wai, that made him want to be an actor.
It was an inspiring evening to say the least, one filled with genuine passion for cinema, as well as admiration for Chopard, which is giving young and deserving actors the opportunity to shine.
See also: Cannes Film Festival 2019: The Jewellery That Stole The Show