Vacheron Constantin launches its new Fiftysix collection at an unforgettable music-filled event in London
On a journey around the streets of London in a 1967 Volkswagen Karmann Ghia sports car, I was treated to a tour of the history of British music.
Zipping between Berwick Street in Soho and Battersea Power Station I was taken to locations where some famous album covers were shot, including Oasis’ (What’s The Story) Morning Glory?, David Bowie’s The Rise and Fall of Ziggy Stardust and the Spiders from Mars and Pink Floyd’s Animals. Driven by a gentleman who lived next door to David Bowie in the '60s, the stories flowed thick and fast.
The road trip was designed to prepare us for a musical extravaganza that evening at the historic Abbey Road Studios, where Vacheron Constantin launched its new collection, Fiftysix, and introduced its “One of Not Many” campaign, where the brand partners with artists of exceptional talent and creativity.
As we walked through the studios where legends like The Beatles, Pink Floyd, Radiohead and Amy Winehouse have recorded, and delighted in a soulful performance from English artist Benjamin Clementine, I have to admit that for a second I forgot I was in London for a watch launch. But as I learned more about the collection, everything made perfect sense.
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Fiftysix is positioned as an “urban, retro and modern watch with a cosmopolitan spirit,” inspired by music and heritage. And the result is a casual but refined watch, one that falls comfortably between Vacheron Constantin’s more formal ranges like the Patrimony and its sportier variations such as the Overseas.