Under Breitling, the historic Universal Geneve is set to make a comeback
Founded in 1894, Universal Geneve is known for its innovative timepieces, including early 20th century jewellery watches for men and women, but particularly for its Tri-Compax (chronograph with full calendar) movement in the 1950s. In 1989, it was acquired by Hong Kong-based Stelux Group.
Breitling returned Universal Geneve's ownership to Switzerland with the recent purchase, with plans to revive it to its former glory. “Rebuilding a brand with such a rich narrative is not a quick endeavour,” said Breitling CEO Georges Kern. “It is a meticulous labour of love that we anticipate will unfold over the coming years. A dedicated team will be brought on board to allow Breitling and Universal Genève to operate as separate maisons.”
He added: “This revival is a dream turned into a vision. It’s a process we are embarking on with the utmost respect and dedication to see Universal Genève restored to its rightful place in watchmaking.”
NOW READ
Two new Omega boutiques in Hong Kong offer outstanding levels of service
Samuel Hoffmann envisions Hautlence to champion sporty watches with a twist