Watch connoisseur and GPHG Academy member Carson Chan explores the trends in 2024 that are likely to shape the future of watchmaking, from the aesthetics of watch sizes and dials to technological advances in materials
For years, larger watch cases dominated the scene, with 47mm diameters being quite common. However, a significant shift is underway, and the market is increasingly moving towards more refined and comfortable sizes.
We began to see such a transformation several years ago, from 42mm to 40mm; now that 38mm is becoming more prevalent, this downsizing trend is hard to miss. There’s even a growing conversation around 36mm watches gaining favour.
This change is more than just a fashion statement; it’s a reflection of a broader shift in consumer preferences towards elegance and comfort. The trend is towards smaller watches reminiscent of the classic styles of the mid-20th century, hinting at a revival of vintage aesthetics in modern watchmaking.
Brands across price ranges have been focusing on the revival of classic pieces, making smaller case sizes not only a trend but also a way of celebrating their own history.
Read more: Watches with the quiet luxury allure
The role of colour
Colour has become a pivotal aspect of watch design in recent years, and this trend is expected to continue in 2024. The introduction of various hues, from subtle fume to bold, vibrant shades, has transformed the faces of watches, infusing them with personality and modern flair.
This move towards colourful dials is not just about keeping up with trends; it represents a strategic decision by the watchmakers. In a market where innovation is key, altering the colour of a dial is a cost-effective way to offer a fresh look without extensive research and development investments.
The choice of colours can also be symbolic, reflecting cultural, seasonal or fashion trends, and creating a deeper connection with consumers. The colours reflect not just watch industry preferences, but also parallel trends from fashion to automotive design.
See also: How a group of watch artists is making horology fun with playful artworks and pop culture references
