The new Swatch Bioceramic What If is a trendy collection of square watches. Plus, 5 more best square watches in 2023.
In 1982, as it was working on its first watches for release, Swatch created a watch prototype in a square case. That was shelved in favour of the round case of the Gent when the Swatch brand eventually launched in 1983. Fast forward 40 years later, Swatch revisited this prototype that could have been its first watch, which culminated in the What If collection of square watches. Measuring 33mm x 33mm, the watch is crafted from bioceramic, a combination of ceramic powder and biosourced materials, that possesses remarkable strength and durability. It comes with an integrated strap in biosourced material.
Read more: The new MoonSwatch features Omega's signature Moonshine Gold
The four available colours for the strap—grey, black, green, and beige—recall the first Swatch models and their design aesthetics. As a tribute to its roots, the caseback features a dial from one of the first Gent watches in 1983.
With anything that echoes a retro vibe so trendy right now, these new Swatches make for really cool complements to your ensembles.
And if you're in the market for more than one square watch, here are four more that are worthy of consideration.
