Ermenegildo Zegna partners with Cesvi to educate the world about modern masculinity
Ermenegildo Zegna has partnered with NGO Cesvi, one of the largest humanitarian organisations in Italy advocating sustainable social and cultural development in younger generations.
In this new collaboration, dubbed "From A to Zegna - #GivingBackMakesAMan", the partners will launch multiple educational programmes that aim to challenge stereotypes about masculinity.
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The project will run in several countries via Cesvi’s Houses of Smiles. It includes workshops on peer-to-peer communication, group discussions and collaborations with local universities to create a global conversation about modern masculinity.
