Iconix China president Veronica Chou seldom has time to chill out. Hong Kong Tatler catches her on one of these rare occasions to see what she has packed for her next trip

The term ‘jetset’ was practically invented for Veronica Chou. Have a look at her instagram account (@veronicaisnowmrsk) and you will immediately get a sense of it. Ibiza, Las Vegas, New York, London, Luxemburg, Los Angeles and Thailand are just the few places she has visited in a five-week duration over the summer months. As the president of brand management company, Iconix China, which represents fashion labels such as Badgley Mischka and Mossimo, Chou has to split her time between Beijing, Shanghai, Hong Kong and London for work and personal reasons. When she is not in these cities, she is off exploring new countries with her husband. “Evgeny and I always try to travel together, even for work trips.” Chou says.  “Or at least we try to be on the same continent at the same time.” When asked about one of her most memorable holidays, she says: “I would have to say Sochi when we went to see the Winter Olympics in February. Evgeny’s mother is from Sochi, and my husband and I are avid snowboarders, so we jumped at the opportunity to see the pros!” 

Boots by Saint Laurent

“I brought these with me to the last New York fashion week- they wore surprisingly well in the snow!”

 

 

Washbag by Tang Tang Tang

“My Tang Tang Tang Tang washbag goes everywhere with me, I love how there is even a compartment for a bluetooth speaker.”

 

Bag by Hermès

“My mother and I share bags, and this is one of my favorites from Hermès.

 

Fedora by Karl Lagerfeld

“I bring this wide brim felt fedora from Karl Lagerfeld everywhere I go. It’s perfect for long haul plane rides, I just cover my face and go to sleep.”

 

 Luggage by Globetrotter

“I got a complete set of Globetrotter luggage’s with my initials on it in London a few years ago. I get compliments wherever I go, and they are really just beautifully made.”

 

Lipluster by Michael Kors

“I’m quite minimal when it comes to make up, I usually do my own make up for shoots too. This lip gloss and fragrance duo from Michael Kors is always in my bag- perfect for touch ups”

 

 Accessories by Michael Kors

“I only wear gold jewelry, and these chain bracelets from Michael Kors are what I like to throw on everyday, in addition to my gold Rolex Daytona”

This story originally appeared in the September 2014 issue of Hong Kong Tatler