Hugo Boss Focus

 

The mention of Hugo Boss automatically connotes menswear, tailoring and a rich history of men’s suit making. It is apt then, that a special mobile exhibit has arrived in Hong Kong, titled The Perfect Cut, showcasing the qualities that differentiate a Boss suit from imitators through the art of tailoring. The exhibit illustrates how sartorial perfection results from a mixture of advanced engineering, industrial manufacturing and refined craftsmanship.

A key feature of the exhibit is the journey that the viewer partakes in understanding the secret behind a Boss suit. A step-by-step process outlines the development and progression of the design process to the actual execution and construction of the product, with many different considerations involved throughout. For example, Boss makes a point of revealing that 180 pieces of fabric is used throughout the design process in order to construct the “perfect” suit.

Boss also takes pride in emphasising the emotional value a great suit offers to the wearer, the confidence it provides, and the style statement it creates through him –a man that is able to confidently tackle any obstacles that lay before him. Bringing out his personality, “the perfect cut” suit ensures that he is “dressed for success” and is always a winner, with his suit acting as a second skin, a mark of confidence and prestige.

The made-to-measure service on a full canvas base is a key feature of the exhibit. The high quality customised clothing with laser-guided knife-cutting technology ensures materials have the best fit, when being made in Germany, a service launched on the Asian market this year. The made-to-measure aspect perfectly highlights how Boss has focused on technologically driven tailoring to deliver a unique product.

After all, ordering and owning a “perfect cut” suit is an investment, considering it is a two hour process to get measured up appropriately, with an approximate two month timeline between when you place your order to when it actually arrives.

However, it is worth the wait. The whole process is geared towards customisation and ensuring the entire ensemble is an accurate extension of your personality, a somewhat understated, discreet style statement. The emotional significance is evident from the fine attention to detail, whether it is the type of collar, the colour of the thread used in the seams, or the fact that your own signature can be sewn into your jacket, truly a mark of how the suit is distinctively your own.

The spirit of the exhibit is shown from a 3D holographic video that assembles each part of the suit onto a mannequin, bringing to life the whole design process, showcasing the different steps that are fundamental to transforming a seamless sketch into a perfectly-crafted suit, an example of design precision. Accompanying the video, an insightful presentation of the key features and details that make a Boss suit, distinctly unique. Beyond an expression of impeccable appearance, it empowers the wearer to make a statement to express his personal lifestyle and to tap his full potential for success.

Essentially, “The Perfect Cut” showcases the brands DNA excellently, showing the fine detail of the product plus the unique sophistication of tailored menswear, everything that is quintessentially Hugo Boss.

Hugo Boss: “The Perfect Cut” Exhibit
Date: October 10 to October 19, 2014
Time: 10:00am to 10:00pm
Venue: Elements, 1 Austin Road West, Tsim Sha Tsui
Website: www.hugoboss.asia