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Cars Rolls-Royce Launches The Most Exclusive App In The World

Rolls-Royce Launches The Most Exclusive App In The World

LONDON, ENGLAND - FEBRUARY 06:  Vintage Rolls Royce cars line up before a centenary parade on February 6, 2011 in London, England. Rolls Royce is celebrating the 100th anniversary of the introduction of the ÔSpirit of EcstasyÕ or ÔFlying LadyÕ icon that is found on the front of their cars.  (Photo by Matthew Lloyd/Getty Images)
Photo: Getty Images
By Pearl Yan
By Pearl Yan
February 27, 2020
Exclusive to Rolls-Royce car owners, the new app is a virtual gateway to the world’s most coveted events, from the Olympics to Grammys

What do owners of Rolls-Royce cars have in common? According to Rolls-Royce, they are “untethered by common constraints such as time and money,” who share common interests in bespoke experiences and products that require sky-high barriers to entry. 

To connect these like-minded car owners, the luxury British marque has announced the launch of Whispers, a new mobile app featuring offerings tailored to its “eclectic and highly valued community of clients.”

See also: This Aston Martin Helicopter Is A Dream Come True For James Bond Fans

Photo: Courtesy of Rolls-Royce
Photo: Courtesy of Rolls-Royce

The ticket to entry is ownership of a new Roll-Royce, which is verified through proof of purchase when downloading the app. Those who can prove it will be given access to “a digital world of curated luxury,” including VIP events and experiences, customised luxury products, exclusive Rolls-Royce previews and the opportunity to “securely contact and privately commune with some of the world’s greatest minds,” according to Rolls-Royce. 

Prides itself as “the world’s most exclusive members’ club”, Rolls-Royce’s new app truly lives up to its name as a one-stop-shop for the most rarefied offerings. We’re talking about personalised racetracks, a Monopoly set modelled after one’s own properties and assets, custom pet portraits and handbags. The app is also a destination for grocery shopping, offering high-end food products—from truffles to caviar to individualised Cognac—delivered to the fingertips of its users. 

Photo: Courtesy of Rolls-Royce
Photo: Courtesy of Rolls-Royce

The exclusivity doesn’t stop there, as the invitation-only app also unlocks access to the world’s most sought-after experiences. From backstage passes to the Grammys, front-row seats at Fashion Week, red carpet access at the Academy Awards, VIP previews of Art Basel, to meetings with artists at Coachella, players at Wimbledon and athletes at the Olympics—the possibilities are endless. 

Selectively rolled out for testing two years ago, Whispers is now fully deployed in the UK, Europe, the Middle East and the US.

See also: Volvo’s Luxury Division Unveils A Sleek And Sustainable Concept Car

Tags

Cars Rolls-royce grammys olympic games luxury cars luxury car owners mobile app luxury goods

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