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Fashion Balenciaga “Hacked” Gucci Back For Its SS22 Collection

Balenciaga “Hacked” Gucci Back For Its SS22 Collection

balenciaga gucci hack ss22 collection
Balenciaga curated a range of accessories hacked from Gucci’s house codes for its SS21 collection (Photo: Courtesy of Balenciaga)
By Helen Yu
By Helen Yu
June 07, 2021
Balenciaga has just unveiled its Spring/Summer 2022 collection, which includes pieces featuring playful takes on Gucci’s house codes

When Alessandro Michele debuted the brand’s highly anticipated Aria collection in April that included interpretations of Balenciaga’s silhouettes—it captured the world’s attention and sparked an international media frenzy. And now, Demna Gvasalia, creative director of Balenciaga, has continued the “Gucciaga” hacking project with the launch of Spring/Summer 2022 collection, surprising the fashion crowd with a lineup of looks and pieces that feature style codes of both houses.

Titled “Clones”, Balenciaga’s new coed SS22 ready-to-wear collection is inspired by the notion of how our sense of reality is mediated through an increasingly filtered, perfected, polished, conformed, photoshopped lens in today’s digital age. To elaborate this concept, Balenciaga tapped artist Eliza Douglas (who has involved in most of the house’s recent shows and major campaigns, as well as Burberry's SS21 presentation) to model all 44 looks for women and men.

In a video directed by French visual artist Quentin Deronzier for the lineup, Douglas appears as a series of digital clones, some of which are deepfakes, or models with the artist's photogrammetry-captured and CG-scanned face digitally grafted on. 

See also: Gucci "Hacked" Balenciaga For New Aria Collection and the Internet Went Wild

Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
Photo: Courtesy of Balenciaga
balenciaga gucci hack ss22 collection
Photo: Courtesy of Balenciaga
 

In response to the prior “Gucciaga” collection, here, Gvasalia demonstrates his playful interpretations of the silhouettes and emblems of Gucci and Balenciaga to explore and question the ideas of authenticity, counterfeiting, and appropriation within the fashion industry.

Highlights from the collection include bags, leather goods and accessories featuring Gvasalia’s substitution of the iconic Gucci GG monogram with double-B logo. The capsule, which also features a cutting-edge Gucci handbag adorned with subversive graffiti, “This Is Not a Gucci Bag”, will be available in stores starting in November 2021.

In the lineup, we also see the second collaboration between Balenciaga and Crocs that offers a range of pumps, boots and platformed pool slides featuring the classic clog material, as well as a striking evening gown inspired by and in tribute to Divine, the iconic drag artist. 

See also: Gucci's New Flagship Store In Seoul Is Inspired By Korean Traditional Houses

 

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Fashion balenciaga gucci spring summer fashion ss22 gucciaga fashion collaboration fashion news fashion trends

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