Cover Photo: Courtesy of Fendi

The shopping mall’s mobile app offers customised service and the latest styles from Fendi and more at the touch of your fingertips

The Fendi spring/summer 2020 collection, designed by Silvia Venturini Fendi, was inspired by the summer lifestyle and the Landmark has made it a little easier for you to update your wardrobe in time for the warmer weather.

You can now shop for all these looks from Fendi and more in the comfort of their own homes, using the new Style Concierge service on the Landmark Hong Kong app. Users can browse through 500-plus products from more than 50 brands, chat with a sale associate to get updates and additional information, and even purchase the items through the app.  

And there is no shortage of gorgeous looks from Fendi to peruse. From blooming flowers to cheerful colours and abundant sunshine, all the elements of an Italian summer are encapsulated in Fendi Women’s spring/summer 2020 collection. The prints are bright and bold—whether they are stylised flowers in shades of pink and forest green, or oversized gingham squares in honey and dark brown, and matched with whimsical accents such as rope-like belts on the dresses and exaggerated stacked heels on the sandals. A weave pattern, reminiscent of the wicker chairs that are a staple feature of al fresco cafes, shows up on bags and shoes and further hints at the type of summers that inspired this collection.

Highlights from the collection include a shirt dress in the floral print, the ideal dress for weekend brunch or sunset drinks, especially when paired with the iconic Fendi Peekaboo mini bag featuring the weave pattern in pastel pink.

Tatler Asia
Above Photo: Courtesy of Fendi
Tatler Asia
Above Photo: Courtesy of Fendi

When it comes to the men’s spring/summer 2020 collection, Venturini Fendi took a more muted approach and used earthy tones of green, beige and brown to evoke the great outdoors, but with the special Fendi touch such as silk piping and bold lattice patterns. In addition, film director Luca Guadagnino was invited to be the guest artist for the season and created a special “Botanics for Fendi” pattern for the collection. Each piece strikes a good balance of functional and fun, from the organza shirt covered with foliage motifs in painterly shades of green to the deconstructed slim-fit jacket with silk piping.

See also: Tatler's Ultimate Guide To Online Shopping In Hong Kong

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Photo 1 of 2 Organza shirt with all-over kaleido motif in shades of green (Photo: Courtesy of Fendi)
Photo 2 of 2 Multicolor floral print midi shirt dress (Photo: Courtesy of Fendi)

The latest collection is enough to make anyone start dreaming about where and when they can rock these looks and early users will get an additional incentive when they buy through the app here. All purchases made from today until June 30, 2020 are eligible for a five per cent rebate in the form of gift certificates from the Landmark, making it even more appealing to access all that the Landmark has to offer through the app.

Discover more at landmark.hk

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