Discover The Joyful Spirit Behind Piaget's Latest Sunlight Collection
Founded in the quaint Swiss village of La Côteaux-Fées more than 140 years ago, Piaget has its roots in the art of watchmaking. Indeed, the brand is responsible for some of the most innovative, cutting-edge horology on the market today—not least in the realm of ultra-thin movements. However, this paragon of authentic luxury craftsmanship is equally peerless in the field of haute joaillerie.
The segue into jewellery, which now forms a third of the brand’s sales, began in earnest under the auspices of a fourth-generation member of the family, Yves G Piaget. Appointed company president in 1980, Yves’ influence truly began to be felt at the firm in the 1960s and ’70s. He says that he and his ancestors always looked at a watch as a piece of jewellery, so the move into creating haute joaillerie was a logical one.
The aesthetic championed by Yves melded gold and platinum—which, since 1957, the brand had used exclusively—with a riot of colour. Both jewellery pieces and watches were bedazzled with precious gems such as diamond, ruby and emerald, and decorative stones or polished materials, including turquoise, malachite, lapis lazuli, tiger’s eye, coral, nephrite and jade. That combination continues to define the Piaget DNA to this day.
There is a sense of light and joy to Piaget’s designs. This is jewellery made for women of spirit, elegance, individuality and good humour. The brand espouses a philosophy it calls The Sunny Side of Life, which encourages living life to the fullest and embracing positivity, audacity and elegance in equal measure. The maison hopes the passion its artisans put into creating jewellery and watches will be reflected in the joie de vivre with which its clients approach the world.
Sun has always been a key touchstone for the house. You’ll agree, few things bring positivity and happiness into a person’s outlook as effectively as a dose of sunshine (preferably taken in on an idyllic beach in an exotic, far-flung locale). Piaget seeks to reflect this uplifting quality with its latest launch of the Sunlight jewellery collection, which takes the sun as its central motif and source of inspiration. The Sunlight collection references the golden orb of the sun in earrings, necklaces and rings that radiate with optimism—and the beauty of white or rose gold, diamonds, mother-of-pearl, malachite and opals. Products range from the accessibly priced through to the utterly exquisite and exclusive.
Best-dressed-list mainstay, entrepreneur, model, influencer and philanthropist Olivia Palermo is a longtime Piaget collaborator and the perfect encapsulation of the Sunlight spirit. (She has also creatively directed items in Piaget’s Possession range.) Piaget believes Palermo to be the quintessential empowered and independent modern woman, living life by her own rules with positivity and purpose: precisely the values that Piaget jewellery projects.
Discover more at piaget.com