Luxarity Pop-Up Debuts At Lane Crawford IFC This Month
The sustainable pop-up will include a curated collection of preloved designer items, which have been donated by celebrities, fashion industry insiders and Lane Crawford prestigious customers, including singers Joey Yung and Charlene Choi, fashion designers Gabriela Hearst, Phillip Lim, Maggie Marilyn, and more.
Founded by Cristina Ventura, Chief Catalyst Officer of Lane Crawford Joyce Group, Luxarity started as a way to promote sustainability within the world of luxury fashion. “From the start, Luxarity has always been about minimising waste and maximising impact. We do this by creating a circular economy of preloved luxury items and directing the funds towards meaningful grants that support sustainability and responsible consumption. This year we are going one step further by using blockchain technology to bring more traceability, transparency, and innovation to the preloved ownership experience.”
This year also marks the launch of Luxarity's partnership with Lablaco, who will tokenize each item through blockchain, which will allow customers to scan the QR code to see who owned each item, where it was worn, a digitised handwritten note from the original owner, and what the environmental impact of the purchase would be.
“The fashion industry is starting an unprecedented redesign, from a linear disconnected and wasteful system to a circular and transparent ecosystem,” says Lablaco founders, Lorenzo Albrighi and Shih-Yun Kuo. “This is happening only thanks to collective action of people and companies uniting to reach common goals and we are thrilled to partnership with Luxarity to start measurable action together, moving towards a new generation of circular fashion system.”
Luxarity will also host a number of other events and pop-ups to raise awareness about sustainability and personal well-being. The Preloved Pop-Up 2019 will run from October 3 to October 20.
October 5-20, 10 a.m. to 9 p.m. daily: Luxarity Preloved Pop-Up 2019
October 4, 6 p.m. to 8 p.m.: Opening preview night
October 9, 6 p.m. to 8 p.m.: "The True Meaning of Yoga and Meditation" with Gianna Melwani, founder of Ikigai holistic wellness studio and 2018 Generation T honouree
Audience will learn about yoga and meditation in an easy and accessible manner. As founder of Ikigai and co- founder of the IRIS wellness festival, Gianni brings elements of play and wonder when talking about meditation, and goes beyond the physical aspects of yoga to unearth the true meaning of being a “yogi.”
October 17, 6 p.m. to 8 p.m.: "Positive Impact Through Responsible Consumption" with Sissi Chao, recipient of the 2019 R.A.W. Prize, a grant presented by Luxarity and Generation T, which aims to benefit one project by a Generation T honouree working on the UN SDG No. 12 of Responsible Consumption and Production
Audience will learn about Sissi Chao’s journey to discovering the environmental impact fashion has on the environment and how she got started in her journey and mission to turn waste into beautiful products working in partnership with companies. Audience will also be able to see and feel products made from upcycled waste.